Job description for Marketing Manager at HUFR COMPANY LIMITED
We are looking for a Marketing Manager to lead the December 2026 soft-opening and February 2027 grand-opening campaigns, with a focus on generating reservations. The role will work closely with a freelance Art Director to develop and execute the content plan, while independently managing marketing activities, budgets, and external vendors as needed.
1. Responsibilities:
- Marketing Strategy: Independently develop and execute marketing plans, campaigns, and budgets.
- Launch Campaigns: Lead the December 2026 public soft-opening campaign and February 2027 grand-opening campaign, focusing on generating reservations.
- Content Planning: Collaborate with the freelance Art Director to brief and direct content creation, ensuring consistent brand messaging and visual identity.
- Vendor Management: Work without an in-house marketing team initially, managing the allocated budget and coordinating external designers, photographers, videographers, influencers, and PR partners.
- Digital Marketing: Manage social media, paid advertising, and content distribution.
- KOLs & PR: Manage influencer partnerships, food media outreach, and promotional collaborations to support the launches.
- Booking Funnel: Optimize the website and reservation process, and monitor conversion tracking.
- Guest Database & CRM: Build the guest database and drive repeat visits and referrals.
- Performance Reporting: Track bookings, campaign effectiveness, marketing expenditure, and ROI.
- Private Dining: Generate demand for the private dining room once operationally ready.
- Marketing Systems & Growth: Establish repeatable marketing processes and develop a plan to offer marketing services to other restaurants.
2. Requirements:
- Proven experience in marketing, preferably in the restaurant, hospitality, or F&B industry.
- Strong ability to independently develop and execute marketing plans, campaigns, and budgets.
- Experience in planning and executing launch campaigns, with a focus on generating reservations.
- Ability to work closely with an Art Director to develop content plans and ensure consistent brand messaging and visual identity.
- Experience managing external vendors, including designers, photographers, videographers, influencers, and PR partners.
- Strong understanding of social media management, paid advertising, and content distribution.
- Experience in influencer partnerships, PR, food media outreach, and promotional collaborations.
- Understanding of website optimization, reservation processes, conversion tracking, and CRM.
- Ability to build and manage a guest database and develop strategies to drive repeat visits and referrals.
- Strong analytical skills to track campaign performance, marketing expenditure, bookings, and ROI.
- Ability to work independently without an in-house marketing team and manage external resources within an allocated budget.
- Strong organizational, communication, and vendor management skills.
- Ability to establish repeatable marketing processes and support future business growth.
3. Benefits:
- Competitive salary package based on experience and qualifications.
- Opportunity to take ownership of marketing strategy and lead key launch campaigns from the soft opening to the grand opening.
- Work closely with a freelance Art Director and external creative partners.
- Access to an allocated marketing budget to execute campaigns and engage external vendors as needed.
- Opportunity to build marketing processes and systems from the ground up.
- Opportunity to contribute to the future development of marketing services for other restaurants.
- Early onboarding opportunity to participate in the pre-opening and launch phases.
