Marketing Manager
Skills
Job description for Marketing Manager at Công Ty TNHH The Lab
Your Role
A Marketing Manager oversees a company’s promotion and advertising efforts to build brand awareness. Their responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods.
Responsibilities
- Research competitors to stay current with similar products or services on the market.
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the brands.
- Develop marketing and sales strategies for new products or services, existing and new channels, B2B and B2C.
- Plan for marketing campaigns.
- Collaborate with internal team to execute the campaign as planned.
- Measure, optimize, and report the effectiveness (ROI) of marketing activities across channels, including online (social, email, website, …) and offline (events).
- Manage the image and optimization of owned channels like fan page, community, website, email, loyalty program.
- Manage a team of 1 Brand Manager, 2 Content Creators, with the support of a Photography and Videography studio team. Work with Performance Marketing partners to commit to sales KPIs.
Requirements
- Candidates with experiences in Marketing or similar positions.
- Good communication skills, with a passion in branding.
- Excellent project management and time management skills.
- At least 3 - 5 years experience in relevant roles. Horeca background a plus.
- Experimental mindset with enthusiasm to learn new things.
- Deep understanding of media and marketing: platforms, audiences, how to drive sales online and in-store with various creative campaigns. OKR/KPI will be linked to brand engagement.
Compensation
- Salary based on experience and skill sets
- Social Security and Health Insurance
- Yearly bonus
- Paid leave and free days based on level (16 days)
- Mind food (we reimburse for cultural consumption)
- Company trips
About the company
A company of creative professionals in strategy, identity, spatial design, communication, and emerging media.
Office address
No. 2, Le Ngo Cat Street, Vo Thi Sau Ward, District 3, Ho Chi Minh CityCompany gallery
