Job description for Marketing Executive at Công ty TNHH Nisai Việt Nam
Content & Creative
- Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials
- Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc)
- Produce high-quality content with strong storytelling, ensuring consistency across campaigns
- Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic
- Research and understand target audiences (partners, parents, students) to create relevant and engaging content
- Ensure all content aligns with brand voice, messaging, and positioning
- Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables
- Review and refine visual and video content to ensure alignment with content direction and brand messaging
- Collaborate with the marketing team and other teams to deliver integrated campaigns
Online Event Planning & Execution
- Plan and organize online events (webinars, workshops, information sessions, etc.)
- Develop event agenda, key messages, and content flow
- Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials
- Create event-related content: invitations, landing pages, email communications, follow-up, etc
- Monitor and evaluate event performance (attendance, engagement, conversion rates)
Additional Tasks
- Support content creation for paid ads (Facebook Ads, Google Ads, etc.)
- Support the translation and localization of marketing materials and internal documents
- Handle other tasks as assigned by the line manager
