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This job post is managed by
Dang Nguyen
Last active 2 days ago
Job description for Marketing Executive (Vietnam Based) at Norbreeze Group Pte Ltd
ABOUT COCOMI
COCOMI (Formerly Norbreeze Timepieces) was established in 2004 and is a leading accessible luxury Watch and Jewellery Distributor in Southeast Asia. COCOMI operates more than 20 stores (direct and indirect) in Singapore & Malaysia. Further, the company manage all sales channels, such as wholesale, ecommerce, and travel retailers, and is an omnichannel retailer of the world's leading accessible luxury watch brands, such as AUGUST BERG, BERING, BOSS, COACH, DANIEL WELLINGTON, HUGO, LACOSTE, MVMT, OLIVIA BURTON, TOMMY HILFIGER, CALVIN KLEIN, and others.
COCOMI is envisioned to become Asia’s leading Omni-channel retailer for Affordable Luxury watches and jewelry brands and preferred by GenZ and Young Millennials
THE ROLE
The Marketing Executive shall work closely with Cocomi Regional management team members and our brand principals to support in:
- Executing marketing campaigns and activities that deliver on business’s sales objectives (across all business channels) and grow Cocomi’s in-market brand awareness.
- Planning and managing social marketing channels to grow social following, presence, and engagement.
- Devising and executing member’s acquisition and retention plans to grow loyalty consumer base and drive brand engagement.
THE RESPONSIBILITIES
Marketing Campaign Management
- Assist in planning and executing full spectrum of marketing campaign activities (including but not limited to A&P, digital, social media, PR, events, partnerships), across an omnichannel business model (e-commerce, retail point of sale).
- Create content for marketing communication deliverables on touchpoints including print, digital, and social, which are on-brand and drive intended call-to-action.
- Work closely with graphic designer to develop marketing collateral deliverables supporting all channels (e-commerce, retail stores, wholesale).
- Develop and implement content on social media channels to maximize engagement.
- Prepare press releases and media pitch to media community for seasonal new launches and campaigns.
- Support to engage media and influencer community to grow media/social buzz and social followings.
- Provide content vetting and copywriting support to regional wholesale partners.
- Support in execution work for mall-related marketing campaigns that our retail stores participate in.
- Liaise with external stakeholders (malls, vendors, agencies, partners) and internal stakeholders (merchandise, logistics, creative) to execute marketing activities and promotions.
- Execute photoshoot and video shoo whenever necessary– as part of content creation process.
- Prepare marketing-related presentations and reports that tracks and evaluate effectiveness of marketing efforts to make recommendations for future better implementations.
- Monitoring and sharing new and latest digital marketing trends for business considerations.
Customer Relationship Management
- Develop and implement Cocomi’s member reward program to drive brand engagement and loyalty.
- Explore partnerships to enhance Cocomi’s membership offerings.
- Work closely with agency to plan and develop regular e-mailer communications to members and newsletter subscribing base to drive traffic and conversion to retail stores and/or e-commerce channels.
KEY REQUIREMENTS
- 2+ years of experience in campaign marketing, especially in retail and fashion industry.
- A solid team player equipped with a strong collaboration spirit with cross-functional teams in multicultural environment
- Have a can-do-attitude to strive for excellence at work
- Able to work and deliver in a fast-paced dynamic environment
- Resourceful, efficient, and able to work independently
- Creative, meticulous with an eye for details and aesthetics
- Strong communication skills (written and spoken)
- Effective project management skills
- Experience in PR, social media and influencer community management
- Basic photography and videography skills.
Experience:
- Retail and fashion industry: 1 year (Preferred)
About the company
An Asian retail specialist, Norbreeze Group is founded in 2004, co-owned and operated by Danish duo Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg. The couple established the company to distribute, market and build international accessible luxury brands that share a similar design philosophy of timeless allure and consistent pursuit of functionalism and quality.
Co-Founder Anders Peter hopes to bring a unique business value and culture from his homeland Denmark to the vibrant cities of Asia –swiftly, like the call of a Nordic breeze, as the company's name aptly implies.
In addition, it has more than 40 direct operated stores and distributes to more than 200 stores throughout South East Asia. The group also distributes its range of brands to several airports and airlines within the region.
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