Job description for Marketing Associate/ Senior Marketing Executive at ODM Group
Position: Marketing Associate/ Senior Marketing Executive
Department: Marketing
Working time: Mon-Fri (8:00 - 17:00, lunch-break: 12:00 - 13:00)
We are looking for a Senior Marketing Executive (B2B)/ Marketing Associate to join our in-house marketing team.
In this role, you will support both the Sales and Marketing teams by helping with research,
organising information, and assisting with day-to-day marketing tasks. Your work will help
ensure the team has clear, well-prepared information to support business activities.
This is a hands-on junior position for individuals eager to learn, gain practical experience, and
grow in a B2B marketing environment. Having experience in International marketing campaigns is a plus.
KEY RESPONSIBILITIES
● Content & SEO Marketing
• Write and coordinate SEO-driven blog content for ODM websites
• Develop product-focused articles, case studies, and campaign content
• Support storytelling around new product launches and innovations
• Work with designers to create supporting visuals and marketing assets
• Help improve website content and user engagement
● Email Marketing
• Plan and execute email marketing campaigns using CRM/email platforms
• Build newsletters, product updates, and outbound marketing campaigns
• Monitor open rates, CTRs, and campaign performance
• Help segment audiences and improve lead nurturing workflows
● Product Launch & Campaign Support
• Support launch campaigns for new ODM products and innovations
• Create product positioning and messaging
• Coordinate launch timelines with sales and product teams
• Help create presentation materials and promotional content
● LinkedIn & Digital Marketing
• Support company LinkedIn content and brand positioning
• Help create professional B2B marketing content for international audiences
• Assist with campaign planning and marketing calendars
● Marketing Operations
• Coordinate with sales teams on lead generation activities
• Track marketing performance and reporting metrics
• Maintain consistency across ODM branding and messaging
• Support marketing organization and project coordination
YOUR STAKEHOLDERS
● Reporting line: Marketing Director
● Internal stakeholders:
○ Sales Dept.
○ Design Dept.
○ Production Merchandise Dept.
