Job description for Influencer Marketing Executive at CÔNG TY TNHH THIẾT BỊ THÔNG MINH INNO VIỆT NAM
INNO is looking for an Influencer Marketing Executive who has a good sense of product & content to guide and manage creator deliverables, and a sales-driven mindset to grow a strong affiliate community. Your goal is to work with KOL/KOCs to build product awareness and consideration while directly converting sales revenue.
● Creator Sourcing & Onboarding: Identify, evaluate, approach, and onboard relevant KOLs/KOCs, affiliates, and content creators based on campaign objectives, target audiences, and sales potential.
● End-to-End Campaign Management: Manage the full collaboration campaign, including briefing, negotiation (fees/commissions), contract execution, timeline tracking, and budget management for all influencer bookings.
● Content Quality Management: Review and follow up on creator content to ensure deliverables meet campaign objectives, product messaging, brand guidelines, and agreed quality standards. Work closely with the Content and Campaign teams to improve content effectiveness.
● Affiliate Community Development: Build and manage affiliate communities across TikTok Shop, Shopee, Facebook, and other social commerce channels to maximize conversion and long-term partnerships.
● Cross-Functional Integration: Partner closely with E-commerce, Content and performance teams to integrate influencer activities into monthly campaigns, product launches, livestreams, and sales pushes.
● Performance Tracking & Optimization: Track creator performance based on NMV/GMV, effective creator ratio, conversion, and content performance. Identify high-performing creators and optimize creator selection and collaboration strategies to improve overall revenue performance.
● Support other marketing, campaign coordination, and tasks as assigned by the Board of Directors.
