Head of Marketing
Job benefits
Flexible work hours
Productivity curve is not something steady and consistent as it depends on each person's unique traits and preferences. At our company, as long as your team is in sync and your goal is hit, you can flexibly decide when you want to work.
Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
Career growth
Ever feel stuck with your career? We don't hire you simply because we needed to fill an empty slot. Together, we will help you shape and grow your career so you can progress further and rediscover your true sense of purpose at work.
Skills
Job description for Head of Marketing at Jago Coffee
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, apps, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
- Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
- 5+ years of generalist marketing experience in F&B industry
- Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
- Strong business acumen; structured thinker with project management skills and attention to detail
- Experience managing marketing strategy and campaign development
- Strong oral and written communication skills and the ability to bring to life the Jago brand in a way
- A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
- The ability to take the initiative in a constantly-changing work environment
- Fluent in English, both speaking and writing
- Willing to work in office (Kuningan, South Jakarta)
