Job description for Growth Marketing Executive at Công ty CP Enfue
Description
About enfue
enfue is an AI-powered recruitment platform designed to help companies simplify and improve their hiring process. By bringing candidate management, recruitment workflows, and AI-powered tools together in one place, enfue helps HR teams and recruiters work more efficiently and make better hiring decisions.
We are looking for a proactive, creative, and results-driven Growth Marketing Executive to grow enfue's user base, strengthen our brand in the HR technology market, and support business development through lead generation and customer engagement.
What you will do
1. Content Marketing and Inbound Growth
- Create engaging content for LinkedIn, email campaigns, newsletters, blogs, and the enfue website.
- Write about recruitment trends, AI in hiring, employer branding, hiring best practices, and HR technology.
- Develop newsletters for existing customers to improve engagement and product adoption, and for prospective customers to generate new business opportunities.
- Create customer success stories and case studies that demonstrate the value of enfue.
- Collaborate with the product team to communicate new features, product updates, and use cases.
- Experiment with content formats and topics to grow brand awareness, website traffic, and product registrations.
2. Email and LinkedIn Outreach
- Plan and execute personalized cold email campaigns to reach potential customers.
- Manage follow-up sequences and optimize messaging to improve response and conversion rates.
- Conduct LinkedIn outreach to HR Managers, Recruiters, Talent Acquisition Leaders, and business owners.
- Build relationships with potential customers through relevant, value-driven communication and social selling.
- Test different messaging, audiences, and outreach approaches to generate qualified leads and product registrations.
3. Business Development Support
- Research target markets, identify potential customers, and build prospect lists.
- Support lead qualification, meeting coordination, and follow-ups with prospective customers.
- Prepare sales presentations, product demos, proposals, and other business development materials.
- Conduct product demonstrations and communicate enfue's value proposition to prospective customers.
- Maintain lead and customer information in the CRM and collaborate with the team to move prospects through the sales pipeline.
4. Growth Analytics and Experimentation
- Track key metrics, including audience growth, engagement, leads, campaign performance, and product registrations.
- Analyze results and recommend improvements to marketing and outreach activities.
- Run experiments to improve content effectiveness, lead generation, and conversion rates.
What success looks like
Within your first 6 months, you'll:
- Build a healthy pipeline of qualified opportunities.
- Publish regular newsletters and blog content.
- Launch successful outbound email campaigns.
- Establish enfue's LinkedIn presence through consistent engagement.
- Deliver compelling product demos independently.
- Help grow enfue's brand awareness in Vietnam.
What we are looking for
Requirements
- Bachelor's degree in Marketing, Business Administration, International Business, Economics, Information Technology, or a related field.
- 1–3 years of experience in Growth Marketing, Digital Marketing, B2B Sales, Business Development, Recruitment Consulting, or SaaS Sales.
- Strong written and verbal communication skills, with the ability to create engaging and persuasive content in English.
- Good storytelling and presentation skills.
- Comfortable communicating with senior decision-makers and engaging potential customers.
- Strong organizational skills and the ability to manage multiple priorities independently.
- A curious, proactive, analytical, and results-driven mindset.
- Good English communication skills.
Nice to have
- Experience marketing or selling SaaS products, particularly B2B solutions.
- Knowledge of recruitment, HR, talent acquisition, or HR technology.
- Experience writing blogs, newsletters, case studies, or social media content.
- Familiarity with email marketing platforms and LinkedIn Sales Navigator.
- Experience using CRM and prospecting tools such as Apollo.
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini to improve productivity and content quality.
Benefits
Competitive Compensation
- Competitive salary package: including 13th salary, profit sharing, and special bonuses for excellent members
- Full social insurance: 100% covered from the probationary period
- Monthly lunch and gasoline allowances
Health & Support
- Company healthcare budget
- Annual health check
- Well-being coach
- Personal caring manager
Work-Life Balance
- 40-hour workweek (Monday to Friday)
- Flexible working hours
- 17 days off annually (including a 1-week summer holiday)
- Work-from-home allowed when necessary
- Monthly Jamboree
- Annual company trip
Growth & Development
- Career development opportunities
- Yearly learning budget
- Udemy courses library
- Monthly internal knowledge sharing sessions
