Growth Marketing Executive

A. Responsibilities

Content & Creative

• Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials.
• Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc).
• Manage and grow social media and community channels, including Facebook Pages, Facebook Groups, Zalo, LinkedIn, and other relevant platforms.
• Produce high-quality content with strong storytelling, ensuring consistency across campaigns.
• Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic.
• Research and understand target audiences (partners, parents, students) to create relevant and engaging content.
• Create audience-specific content for parents, students, schools, and business partners across different customer segments.
• Ensure all content aligns with brand voice, messaging, and positioning.
• Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables.
• Review and refine visual and video content to ensure alignment with content direction and brand messaging.
• Collaborate with the marketing team and other teams to deliver integrated campaigns.

Growth Marketing & Online Events

• Plan and organize online events (webinars, workshops, information sessions, etc.).
• Develop event agenda, key messages, and content flow.
• Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials.
• Collaborate with the line manager to develop growth marketing plans and campaign strategies.
• Execute lead generation campaigns targeting parents, students, schools, and B2B partners.
• Support the creation of landing pages, registration forms, email nurturing workflows, and follow-up journeys.
• Track customer journeys from registration to consultation, assessment, meetings, and enrollment.
• Optimize conversion funnels, CTAs, landing pages, forms, and marketing content.
• Track lead sources using UTM parameters, campaign codes, or partner codes.
• Coordinate with the Sales team to ensure leads are assigned and followed up within the agreed SLA.
• Support paid marketing campaigns across Meta Ads, Google Ads, and other digital channels.
• Coordinate with KOCs, communities, and strategic partners to expand customer reach.
• Create event-related content: invitations, landing pages, email communications, follow-up, etc.
• Monitor and evaluate event performance (attendance, engagement, conversion rates).
• Coordinate event logistics together with the line manager.
• Build all communication content for online events.
• Manage registrations, reminder schedules, and participant attendance.
• Collect participant feedback and recommend improvements for future events.

Analytics & Reporting

• Collect and analyze data from content, campaigns, online events, and paid advertising.
• Monitor key KPIs including website traffic, engagement, lead volume, contact rate, attendance rate, qualified leads, conversion rate, and drop-off rate.
• Prepare weekly and monthly marketing performance reports.
• Collaborate with the Sales team to review lead quality and analyze reasons for non-conversion.
• Recommend improvements to campaigns, content, and marketing channels based on data insights.

Additional Tasks

• Support content creation for paid ads (Facebook Ads, Google Ads, etc.).
• Support the translation and localization of marketing materials and internal documents.
• Handle other tasks as assigned by the line manager.

B. Requirements

Requirements

• 2-3 years of experience in Content Marketing, Digital Marketing, Performance Marketing, Growth Marketing, or related fields.
• Strong understanding of customer journeys, conversion funnels, landing pages, email marketing, and social media marketing.
• Experience in planning and executing lead generation campaigns is highly preferred.
• Self-motivated and proactive, with the ability to work independently and take ownership of tasks.
• Analytical mindset, with the ability to extract insights to improve content performance.
• Ability to analyze marketing performance data and translate insights into actionable improvements.
• Strong problem-solving skills, with a hands-on approach to addressing challenges in content and campaign execution.
• Comfortable using AI tools as supporting tools only, not as the primary source of content creation.
• Excellent communication skills (oral and written).
• Able to work under tight deadlines and multitask effectively.
• Good command of written English.
• Experience using Meta Business Suite, Google Analytics, WordPress, Canva, CRM systems, or similar marketing tools is an advantage.

Preferred Qualifications

• Experience in international education, EdTech, English centers, or study abroad consulting.
• Experience planning student recruitment campaigns, webinars, or online events.
• Experience producing content for both B2B and B2C audiences.
• Knowledge of SEO, email automation, and Meta Ads.
• Portfolio or case studies demonstrating successful lead generation and conversion results.