Job description for Finance Operations Executive (Performance Marketing / mVAS) at AdStart Media Pte. Ltd
Main Goal of the Position
Support operational and financial processes across the mVAS/performance marketing business by analyzing profitability, validating data, monitoring performance, coordinating with internal teams, and ensuring operational accuracy across reports, payouts, and business activities.
Key Responsibilities
Financial & Profitability Operations
- Assist in preparing and validating profitability reports (P&L level understanding)
- Monitor revenue, costs, margins, and operational performance
- Identify discrepancies, unusual trends, or missing data
- Support reconciliation of partner revenues and costs
- Assist with payout calculations and internal reporting
Operational Coordination
- Coordinate between Finance, Media Buying, Account Management, and Operations teams
- Track operational workflows and ensure data accuracy
- Follow up on missing information or inconsistencies
- Help improve internal operational processes and reporting structures
Data Analysis & Reporting
- Work with large Excel/Google Sheets datasets
- Prepare reports, summaries, and performance analysis
- Analyze trends and identify operational risks or inefficiencies
- Cross-check multiple data sources and connect operational dependencies
Process Improvement
- Suggest smarter ways to organize workflows and reporting
- Improve operational efficiency through logical thinking and automation ideas
- Help build scalable operational structures
Requirements
Core Requirements
- Strong logical and analytical thinking
- Very good attention to detail
- Good mathematical and numerical skills
- Ability to identify patterns, discrepancies, and operational issues
- Strong problem-solving mindset
- Ability to connect information from multiple sources
- Organized and meticulous approach to work
- Good communication skills in English (written and spoken)
Technical Requirements
Must Have
- Strong Excel / Google Sheets skills
- Comfortable working with formulas, filters, pivot tables, VLOOKUP/XLOOKUP, SUMIFS
- Ability to work with large datasets
- Good understanding of business numbers and profitability logic
Nice To Have
- Experience in performance marketing, affiliate marketing, mVAS, adtech, fintech, or digital media
- Basic understanding of P&L and margin calculations
- Experience with Tableau, Power BI, or BI dashboards
- Basic SQL knowledge
- Experience with reconciliation or operational reporting
Personality / Mindset Traits
This section is VERY important for this role.
The ideal candidate should be:
- highly detail-oriented
- naturally curious
- proactive
- structured in thinking
- comfortable asking questions
- able to think critically instead of mechanically following instructions
- able to spot things that “don’t make sense”
- reliable under pressure
- process-oriented but creative in solving problems
