Job description for E-commerce Specialist at BKK VN
# Job Description:
Amazon E-commerce Specialist
### Key Responsibilities
1. **Amazon Account & Listing Management**
- Manage daily operations of Amazon Seller Central accounts.
- Create, update, and optimize product listings, including titles, bullet points, descriptions, A+ Content, and backend search terms.
- Improve listing quality, keyword relevance, and conversion rates (CVR).
- Monitor product rankings, inventory levels, pricing, and sales performance.
- Ensure compliance with Amazon policies and marketplace requirements.
2. **Amazon PPC Advertising**
- Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct keyword research and identify new advertising opportunities.
- Analyze advertising performance, including ACOS, TACOS, CTR, CPC, and CVR.
- Optimize bids, budgets, keywords, and campaign structures to improve advertising efficiency and profitability.
- Continuously test and develop new advertising strategies.
3. **Market & Competitor Research**
- Research competitors, market trends, customer demand, and product opportunities.
- Analyze competitor listings, pricing strategies, advertising activities, and customer reviews.
- Identify high-potential keywords and new market opportunities.
- Monitor competitor performance and recommend actionable strategies.
4. **Sales & Business Performance Analysis**
- Analyze sales data, advertising reports, traffic, and conversion rates.
- Identify problems and opportunities based on data.
- Develop strategies to increase sales, improve organic rankings, and maximize profitability.
- Prepare regular performance reports and provide actionable recommendations.
5. **Listing Content & Creative Optimization**
- Work with the design team to develop and improve product images, infographics, and A+ Content.
- Use AI tools to create and optimize product marketing visuals.
- Develop and test different listing images and content strategies to improve CTR and CVR.
- Understand customer needs and translate them into effective product selling points.
6. **Account Health & Daily Operations**
- Monitorccount health, customer feedback, product reviews, and return rates.
- Handle routine Seller Central issues and coordinate with Amazon Support when necessary.
- Monitor FBA inventory and coordinate replenishment plans.
- Identify and resolve listing suppression, policy violations, and other operational issues.
### Job Requirements
- **English Proficiency:** Good English reading and writing skills.
- **Amazon Knowledge:** Understanding of Amazon Seller Central and the Amazon marketplace.
- **PPC Skills:** Basic knowledge of Amazon advertising and campaign optimization.
- **Data Analysis:** Good analytical skills and the ability to interpret sales and advertising data.
- **Research Skills:** Strong competitor research, keyword research, and market analysis abilities.
- **IT Skills:** Good computer skills, especially Microsoft Excel or Google Sheets.
- **AI Skills:** Familiarity with AI tools for product images, content creation, and workflow improvement.
- **Problem-Solving:** Ability to identify problems, analyze causes, and develop practical solutions.
- **Learning Ability:** Willingness to learn, take responsibility, and continuously improve.
### Preferred Qualifications
- Previous experience managing Amazon US or EU marketplaces.
- Experience with Amazon PPC and keyword research tools such as Helium 10 or Jungle Scout.
- Experience with consumer electronics or outdoor products.
- Familiarity with Amazon bulk operation files and advertising reports.
