E-commerce Sales Manager
Job benefits
Healthcare And Wellness
Healthcare and wellness are key factors to productivity at work. To make sure that you are doing well, we have prepared various healthcare and wellness programs that can help you take care of yourself.
Personal Development
Personal and professional development are equally important for us. At CÔNG TY TNHH BEL VIỆT NAM, we have prepared various personal development programs related to hobbies, interpersonal as well as soft skills, and many more.
Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
Must have skills
Job description for E-commerce Sales Manager at CÔNG TY TNHH BEL VIỆT NAM
MÔ TẢ CÔNG VIỆC
Job purpose:
Reporting to Sales Director, the E-commerce Manager leads the entire E-commerce strategy and ensuring its proper implementation. His/Her role is to scale E-Commerce business by building e-com fundamentals to capture both business opportunities moving from offline to online and deliver incremental growth by providing eShoppers with unique Online offers & experiences. This role is both tactical and strategic in nature and will continue to expand as omnichannel and e-retail evolves.
Job responsibility:
1) Sales Planning, Execution, and Growth
- Size E-Commerce landscape, define E-shopper journey and prioritize touch point and right channel strategy.
- Develop and insure perfect on-line execution (Content, Availability, Right assortment, Trade E-Marketing and Search) to drive Clients performance in terms of business growth and build brand penetration in E-commerce.
- Lead conversion rate and optimization through online activities/ campaigns including testing, customer journey analysis, online surveys/customer feedback, cart abandonment analysis, and consumer segmentation.
- Put in place methodology to better track e-com sales across different customers and implement Monthly e-commerce scorecards with relevant KPI to maintain customer satisfaction and business efficiency.
- Audit content on quarterly basis for your retail customers to ensure optimized and complete digital shelves.
- Specifically for e-commerce pure players, responsible for meeting sales growth and profitability goals by directly interfacing with them for sell in, planning and partnership development.
- Seek opportunity to grow in other online channels and define and develop core processes of E-Commerce operations.
- Manage stocks for Ecommerce, define suitable assortment for each Flatform and coordinate with internal departments or 3rd party service partners to ensure deliverables in timely manner.
- Keep track on operational KPI, flagging underperforming areas, giving recommendation to close gaps, and seeking opportunity to improve end to end process.
- Utilize data to monitor the performance and present insights and recommendations to management and responsible for developing marketing tools for the platform and define target products/ keywords/ cross selling frame.
2) E-Capabilities Accelerator & E-Com Coordinator across Organization
- Collaborate with strategic sales and capabilities team to implement tools, technology, and develop team knowledgebase for e-retail/e-commerce (retail excellence projects, tool development, e-com education…)
- Lead Digital shelf tool onboarding, analysis, and projects for retailers and field teams.
+Identify business opportunities and outline actions for field team to close gaps/sell more.
+Track and standardize assortment, OOS, and promotion replication, content compliance.
+Train and provide solution consulting to field teams as they are using the tool.
- Lead Vietnam E-Commerce transversal task force to:
+Work with each Brand management team to support brand performance on the E-Commerce platform
+Work with Trade MKT to develop and carry out the strategic online marketing plans for E- Commerce and closely with local Commercial management to ensure proper Account Management and Development of existing Key Accounts within the Category
- Share learnings across brands and retailers on key ecommerce growth pillars.
- Develop a deep knowledge of country food e-business: Research, share, and apply best practices.
- Evaluate any new model to reach more efficiently customers and direct to consumer approach.
- Engage with Global team (based in Paris, France) and regional teams : share knowledge, capabilities to grow and make the organization grows.
- Collaborate with forecasting and Supply chain team on creating the forecasting plans and help in designing operations infrastructure to support the forecasting and target numbers.
YÊU CẦU CÔNG VIỆC
Qualifications and Competencies:
Minimum degree and experience required:
- 5 years + of experience in E-commerce management with strong business sense required, proven track record in E-commerce similar role.
- Experience from E-Retailer side handling Grocery segments is a Plus.
- Sales Planning and execution in e-retail with large scale retailers.
- Experience selling on pure player e-commerce platforms.
Specific competencies required:
- Ability to work across teams in a fast-changing environment.
- Must have entrepreneurship, agile and hands on mindset.
- Demonstrated ability to handle multiple projects and details simultaneously.
- Understanding CPG e-retail landscape, e-shopper journey, technology, and leaders in space.
- Must have expertise in e-commerce CPG analysis and demonstrate strong leadership, teamwork and strategic thinking skills.
- Experience utilizing various E-com tools and technology.
- Familiarity with syndicated research and retailer data sources (Nielsen, Kantar..).
- Advanced MS Office skills with a focus on Excel.
- Fluent in English and ability to work in multi-cultural environments.
- High ethical standards.
About the company
Office address
Harbor View Tower, 35 Nguyễn Huệ, Bến Nghé, Quận 1, Hồ Chí Minh, Vietnam
