Job description for E-com Producer at The Purpose Group
[Short-term Contract]
- Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
- Working Time: 9.00 AM - 6.00 PM | Monday - Friday | 3 months
_Role Purpose_
Run the production line from approved brief to live asset. Schedule work, manage AI production and file delivery, publish or hand over to marketplaces, and run the operations service that optimises CTR and ROAS on Annual accounts.
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_Key Responsibilities_
- Turn briefs into production schedules; allocate work across Designers and Copywriters against capacity and deadlines.
- Track every job through workflow stages (brief, creation, internal QC, client rounds 1–3, delivery) and flag risks early.
- Run AI generation workflows and track token usage per asset against the 10%-of-revenue budget and the 15-generation cap.
- Run final technical QC: marketplace specs, file formats, HTML5 banner builds, video exports, naming and metadata.
- Deliver and upload assets to marketplaces, retailer portals, ad platforms (incl. Meta CPAS) and client DAMs.
- Run the Annual operations service: monitor campaign and listing performance, recommend creative swaps and A/B tests, and report against CTR 2.0% and ROAS 2.5x targets.
- Coordinate third-party suppliers (photography, stock, talent) when the client buys them outside the ratecard.
- Keep timesheets, production logs and volume data accurate for billing and capacity planning.
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_Key Performance Indicators_
- On-time delivery rate and production cycle time per asset.
- Hours per asset vs 1.0 h standard; utilisation vs 85% target.
- Token cost per asset vs budget; generations per asset ≤ 15.
- Technical rejection rate from marketplaces/platforms.
- CTR and ROAS on Annual accounts vs targets (2.0% / 2.5x).
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_Job Requirements_
- 2–4 years in digital production, traffic management or eCommerce operations at an agency, studio or brand.
- Hands-on experience with marketplace seller centres (e.g. Shopee, Lazada, TikTok Shop) and ad platforms (Meta, Google).
- Familiar with HTML5 banner and video delivery specs; comfortable with AI production tools.
- Strong planning, prioritisation and data skills (Excel/Sheets, dashboards, workflow tools).
- Clear communicator in Vietnamese and English.
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_Key Working Relationships_
- Internal: Ecom Studio Lead, Designers, Copywriters.
- External: marketplace and platform account managers, third-party suppliers, client eCommerce teams.
