Digital Marketing Strategist

Visa Optik

Rp4,500,000 - 8,000,000/Month

Marketing Digital Marketing Specialist

Full-Time · On-site

Minimum Bachelor’s Degree

3 - 5 years of experience

This job was closed

Job Requirements

On-site

3 - 5 years of experience

Minimum Bachelor’s Degree

Skills

Marketing Communications

Affiliate Marketing

B2B Marketing

Digital Marketing

Social Media

Google Ads

Google Analytics

Image Editing

Content Marketing

Content Strategy

This job post is managed by

VISA OPTIK BERJAYA

Job description for Digital Marketing Strategist at Visa Optik

Digital Marketing Strategist (Retail Optik & Lifestyle Brand)

Fungsi Utama:

Mengembangkan strategi digital untuk meningkatkan:

• awareness

• traffic store

• leads

• conversion

• repeat customer

• branding Visa Optik

Kriteria Wajib:

Experience

- Pengalaman minimal 2–4 tahun di digital marketing

- Pernah menangani:

• retail

• fashion

• beauty

• lifestyle brand

• Eyewear/optik menjadi nilai plus

Hard Skills:

- Wajib Menguasai:

• Meta Ads

• TikTok Ads

• Google Ads basic

• Funnel marketing

• Retargeting

• CRM marketing

• Email/WhatsApp marketing

• Analytics & reporting

• Campaign planning

• Audience targeting

Harus Paham:

• CAC

• ROAS

• CTR

• Conversion Rate

• Customer Journey

• Brand positioning

Soft Skills Wajib:

• Strategic thinking

• Problem solving

• Data driven

• Sense of trend

• Leadership communication

• Fast execution

Sangat Penting Bisa sinkron dengan:

• content production

• social media team

• store operation

• CRM/customer service

Tugas Utama:

Daily

• Monitoring ads

• Analisis campaign

• Optimasi budget

• Evaluasi content performance

• Reporting

Weekly

• Menyusun campaign

• Menentukan promo strategy

• Brainstorm content angle

• Audience analysis

Monthly

• Growth strategy

• Scaling ads

• Customer retention planning

• Performance review per cabang

KPI Utama

• ROAS

• Cost per Leads

• Conversion sales

• Store traffic

• Repeat customer

• Customer acquisition growth

• Omzet campaign

Visa Optik

11 - 50 employees

KACAMATA BRANDED TERLENGKAP DI SEMARANG

Office address

Jl. Jend. Sudirman No.49, Kupang Dalangan, Kupang, Kec. Ambarawa, Kabupaten Semarang, Jawa Tengah 50612

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