Job Requirements
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Job description for Digital Marketing Strategist at TokoTalk
- Setting creative social media strategies to grow TokoTalk’s social platforms, build engagement and reach
- Defining our social media brand voice, channel roles and creating content pillars for TokoTalk’s social channels
- Leading social media campaigns to support marketing initiatives, including thematic brand campaigns, product launches, feature education, and tactical campaigns
- Developing an editorial plan, timeline, guidelines, and publishing strategy with unique tone and perspective for our target audience
- Translating social listening and channel performance reports into actionable plans, including recommending what type of visual format that needs to be implemented, and raising issues that need to be addressed
- Developing amplification strategies with influencers, including how to optimize budget and measure their performance
- Monitoring cultural trends and shifting user behavior to maintain relevance among target audience
- Supervising day-to-day execution of external agencies and vendors to ensure standard of delivery
- Bachelor’s Degree in related field
- Minimum 3 years of experience in social media
- Excellent creative storyteller and able to understand what captures people’s attention
- Hands-on experience with digital content production (photography, video, animation, etc) with quick turnaround time
- Has experience using social media tools
- Well-versed in various social media platforms and understands how they are consumed
- Excellent communication and presentation skills
- Organizational and multitasking abilities
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