Digital Marketing Specialist (SEO Focus)

JOB DESCRIPTION

SotaTek is seeking a highly motivated and results-driven Digital Marketing Specialist with expertise in Search Engine Optimization (SEO) to join our marketing team. The ideal candidate will be responsible for, but not limited to, developing and implementing SEO strategies to increase organic traffic, improve search rankings, and enhance user experience across all SotaTek and our ecosystem digital platforms.

Your main responsibilities will be:

• Develop SEO strategy: Develop, implement, and manage effective SEO strategies aligned with SotaTek business goals. Conduct comprehensive keyword research and analysis to identify growth opportunities.
• On-page optimization: Optimize website content, metadata, and internal linking structures for search engine visibility.
• Off-Page Optimization: Build high-quality backlinks to enhance domain authority and search engine rankings. Monitor and manage link-building partnerships campaigns.
• Conduct site audits to identify and resolve technical SEO issues
• Collaborate with the content team to produce quality SEO blog posts, articles, website & landing pages.
• Optimize existing content assets for search engine visibility and user engagement.
• Performance Analysis & Reporting: Monitor, analyze, and report on website traffic, keyword rankings, and campaign performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Others: Optimize other alternatives contents (such as Ads.) to match current SEO strategy.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• 2-3+ years of experience in SEO-focused roles.
• Strong knowledge and practical experience in SEO tools such as Google Analytics, Ahrefs, SEMrush, etc.
• Excellent written English (Other English skills are a plus).
• Proven experience with keyword research, on-page, and off-page optimization. Capable of effective backlink and internal link building.
• Familiarity with technical SEO and web development basics (HTML, CSS, JavaScript).
• Strong analytical and problem-solving abilities.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Experience with WordPress is a plus.
• B2B Tech knowledge is a plus.
• Experience in Google Ads is a plus.

COMPENSATION & BENEFITS

Flexible working regime and health care:

• Flexible timekeeping (from 8:00 - 9:00 to 17:30 - 18:30)
• Minimum 14 paid leaves per annum for all employees after probation
• 01-day remote work per month
• A flexitime allowance of 90-180 minutes per month for employees
• 01 hour paid leave per day for women having children under 12 months
• Social insurance, health insurance, unemployment insurance and MIC care insurance

Transparent and fair benefits:

• Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law
• Work performance review 2 times/ year (in April and October)
• 13th-month salary
• Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
• Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company

Dynamic environment and open culture:

• Year-end party, sports day, yearly company trip and quarterly team building,...with a generous budget
• Socialize with colleagues through monthly Happy Hour
• Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
• Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
• Flat, open and sharing culture with friendly management team; outsourcing company with product mindset

Strong learning culture:

• Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
• Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
• Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
• Working opportunities with technical gurus who built and operated world-class applications with millions of users