Job description for Digital Marketing (Intern) at Chin Media
Execute online performance campaigns:
- Setup or create paid/organic performance campaigns across display, search,
social media, video, native, programmatic channels/platforms and Clients’ own media (website/blog/social media channels/pages) as per plan approved by Clients.
- Monitor and optimize the performance campaigns to ensure the best outcome
of the spending.
- Consult direct supervisor or department head for advice if campaign budget
is exceeded or campaign KPI’s are not achieved as planned in a timely manner.
- Analyze the campaign data and suggest any changes to the plan if needed
for better result.
- Prepare campaign reports and data visualization as required, including
achieved vs.
- Target KPI’s, analysis and suggestion for next period.
Take part in campaign planning stage as guided by direct supervisor:
- Clarify the campaign objectives & KPI.
- Collect data for planning stage from various resources such as clients’
previous campaigns, suppliers, publishers, industry reports.
- Perform necessary research for planning such as keyword analysis, website
audit, channel analysis, etc…
Update new trends and relevant knowledge:
- Actively follow and update on changes to all platforms for performance
marketing which have direct impact on daily tasks.
- Attend all training conducted by direct supervisor and coaching/sharing
sessions at department and company level.
- Take turn to present any updates/trends to the Performance team as required.
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