Digital Marketing Executive

Position: Digital Marketing Executive

Company: Wines4You

Department: Marketing

Location: Hybrid

• Mon, Wed, Fri: 9 AM - 5:30 PM (District 4 office)
• Tue, Thu: 8 AM - 4:30 PM (Work from home)

Responsibilities:

• Develop high-quality, engaging product images for various digital platforms.
• Use graphic design software (e.g., Adobe Photoshop, Illustrator) to enhance visuals.
• Ensure images align with brand guidelines and marketing goals.
• Design eye-catching banners for Wines4You stores on major e-commerce platforms.
• Collaborate with the marketing team to reflect promotions, seasonal offers, and new products.
• Develop compelling and visually appealing content for Wines4You’s Instagram and Facebook accounts.
• Work with the content team to maintain a consistent brand voice across all channels.
• Stay updated on social media trends and incorporate them into content strategies.
• Update and manage website content, ensuring it is current and accurate.
• Work with the web development team to implement design changes.
• Ensure the website is user-friendly and optimized for various devices.
• Implement SEO strategies to improve website visibility and rankings.
• Manage SEM campaigns, including keyword research, ad creation, and performance tracking.
• Create and execute SMA campaigns to drive engagement and conversions.

Requirements:

• Strong proficiency in English (both written and spoken) is essential.
• Bachelor’s degree in Graphic Design, Digital Marketing, or a related field.
• Proven experience as a Graphic Designer and Digital Marketer.
• Proficiency in graphic design software (e.g., Adobe Creative Suite).
• Strong understanding of SEO, SEM, and SMA best practices.
• Experience with e-commerce platforms and social media management.
• Excellent communication skills and attention to detail.
• Ability to work independently and manage multiple projects.
• Must have a personal laptop to work.

Preferred Skills:

• Knowledge of website management systems (e.g., WordPress, Shopify).
• Experience with analytics tools (e.g., Google Analytics).
• Creative thinking and problem-solving skills.