Job description for Digital Marketing Analyst at PT. Serasi Autoraya
- Planning & running digital marketing campaigns, including web, email, social media and display advertising
- Create online activation program
- Analyze media channels including influencers or communities to serve as a media for campaigns based on target audiences
- Analyze clicks and conversion data, ad expenses and ROI
- Design and implement A/B tests to optimize lead flow that result in measurable improvements to campaigns
- Make recommendations for optimization and enhancements based on test segment learning.
- Measuring and reporting on the performance of all digital marketing campaigns
- Candidate at least bachelor degree from Design / Multimedia / Marketing / Computer Science / Mass Communication min GPA 3.00 of 4.00
- Having at least 2 years experience handling segmentation, test design, reporting and analysis design.
- Capable in media planning, media buying, Adword, Socmed, Programatic campaign.
- Solid knowledge in digital marketing tools, such as social media, hootsuite, google analytics, etc.
- Placement in IBID Head Office