Digital Marketing Analyst
Skills
Job description for Digital Marketing Analyst at PT. Serasi Autoraya
Job Descriptions :
- Planning & running digital marketing campaigns, including web, email, social media and display advertising
- Create online activation program
- Analyze media channels including influencers or communities to serve as a media for campaigns based on target audiences
- Analyze clicks and conversion data, ad expenses and ROI
- Design and implement A/B tests to optimize lead flow that result in measurable improvements to campaigns
- Make recommendations for optimization and enhancements based on test segment learning.
- Measuring and reporting on the performance of all digital marketing campaigns
Requirements :
- Candidate at least bachelor degree from Design / Multimedia / Marketing / Computer Science / Mass Communication min GPA 3.00 of 4.00
- Having at least 2 years experience handling segmentation, test design, reporting and analysis design.
- Capable in media planning, media buying, Adword, Socmed, Programatic campaign.
- Solid knowledge in digital marketing tools, such as social media, hootsuite, google analytics, etc.
- Placement in IBID Head Office
About the company
Transportation and logistics industry which plays a vital role in Indonesia’s national economic growth indicates a positive growth, along with the increasing of export on manufacture products, international trade, and investment. It is predicted that until 2020, the growth of transportation and logistics sector will reach 15.4% or equal to 4.396 Trillion Rupiahs. This condition is also supported by a positive growth from Indonesian tourism. It has been recorded that growth of Indonesian tourism in 2015 reached 7%, exceeding ASEAN’s growth (5.1%) , and even international growth (4.4%). This achievement brings much implication to the increasing demand for transportation and logistics sector and has created a positive climate both for new and pre-owned car sales business. It has been projected that both market will continue to grow following demand trend coming from respective market segment. Especially for pre-owned car sales business, has been predicted that in 2017 it will reach 1-2 million units. Optimistic with the given opportunities, SERA does not stop working to offer their best service products, including transportation solution service, pre-owned car sales , and logistics services. Thus, national market will be able to access integrated solution on transportation and logistics in order to achieve its mid-term and long term business growth targets for a sustainable economic development.
Office address
14350 Daerah Khusus Ibukota Jakarta, Kota Jkt Utara, Kec. Tj. Priok, Sunter Jaya
