The Head of Digital Marketing is responsible for planning, deployment, monitoring and optimization effort of our digital marketing campaigns across all digital networks
- Lead the Digital Marketing division to ultimately build winning brands and support business hyper-growth, through persistent optimization of digital advertising to achieve ever-improving and best-in-class effectiveness and efficiency.
- Build, plan, implement and manage the overall digital marketing strategy for paid and organic channels.
- Formulate, track, monitor monthly budgets and weekly plans for our brand Google Ads, Facebook Ads, TikTok Ads, SEO, etc. As well as control advanced cost metrics to measure the success of a marketing campaign using paid digital campaigns.
- Track and deep analyzing the database marketing including key metrics benchmarking, results and effectiveness of campaigns to deliver actionable insights and recommendations.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Doing a performance optimization each day. - Responsible for creating a full marketing performance report each month.
Job must have requirement for Head Of Digital Marketing at Adconomic (PT. Visi Global Kolaborasi)
- Bachelor’s degree in any major (Preferred in Marketing Management, Marketing or Digital Marketing).
- Proven experience in the digital marketing area (at least 1 year of experience required).
- In-depth knowledge of various social media platforms(FB, IG, Tiktok,Google), best practices, and website analytics.
- Understanding Marketing Cost Analyzing (Cost Metrics such as CAC,CRC, and ROI Metrics) also has experience in implement that.
- Strong digital marketing skills including website, campaigns, search and social media.
- Strong logic equipped with good analytical skills and data driven minded, ability to convert translate data into clear actionable insights and action plans. - Great communication skills.
- Strong Leadership skills. Proven in leading team members and problem solving skills.
- Highly creative with excellent analytical abilities.