Job description for Digital Executive (Senior Executive) at Networld Asia
We are looking for a highly data-driven Digital Executive (Senior Digital Executive). In this hybrid role, you will be involved in the end-to-end lifecycle of a campaign — from strategic media planning and KPI forecasting to hands-on execution and continuous optimization across digital media channels, including Google, Meta, TikTok, E-commerce platforms, and local publishers, to achieve client objectives.
JOB RESPONSIBILITIES
1. Campaign Execution & Optimization:
- Set up, manage, and continuously optimize digital media campaigns across major platforms and E-commerce sites (CPAS), based on campaign objectives and media plans.
- Take full ownership of daily campaign operations: budget pacing, bid management, audience targeting, and A/B testing (ad formats, creatives, copywriting) to improve campaign performance.
2. Media Planning:
- Support teams during the proposal phase by providing historical performance data and actionable channel insights.
- Assist in forecasting campaign KPIs based on budget allocation and past execution experience.
- Recommend the most effective ad formats, targeting approaches, and platform mix to achieve the client's business goals.
3. Tracking & Analytics:
- Implement and manage campaign tracking to ensure precise measurement of conversions and user behavior.
- Work with web analytics tools and 3rd-party ad-serving platforms to analyze traffic sources, user journeys, and drop-off points.
4. Reporting & Strategic Insights:
- Monitor campaign data daily and prepare comprehensive performance reports (Daily/Weekly/Post-campaign).
- Go beyond just reporting numbers — evaluate campaign effectiveness and provide actionable insights, strategic recommendations, and learnings for future media planning.
5. Publisher & Vendor Management:
- Collaborate and maintain strong relationships with local ad networks (Admicro, FPT, Zalo) and other publishers to execute media buys efficiently.
JOB REQUIREMENTS
- Experience: Minimum 1–2 years of hands-on experience in Performance Marketing, Digital Media Buying, or Media Planning within an agency environment.
- Planning & Execution: Proven ability to build logical media plans, forecast campaign KPIs, and independently set up, execute, and optimize campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and E-commerce platforms.
- Data-Driven Mindset: Highly analytical and detail-oriented. You are comfortable working with large sets of data, analyzing web analytics, and translating them into optimization tactics.
- Tracking Knowledge: Strong understanding of technical setups for digital campaigns (tracking tags, conversion mapping, ad-serving tools).
- Work Ethic: Well-organized, efficient at multitasking, and capable of managing budgets accurately under tight deadlines.
- Attitude: Confident, proactive, eager to test new ad formats, and quick to adapt to platform algorithm changes.
- Language & Communication: Good written and spoken English. Clear communication skills to explain technical performance details and media strategies to internal teams or clients.
- Industry Knowledge: A solid baseline understanding of the Vietnam digital media landscape.
