Develop a content strategy and craft content
- Writing clear and error-free content that reflects the company’s voice
- Responsible for crafting content strategy, and executing the strategy
- Proposing copy concepts in an engaging way
- Write long form content
- Drive traffic, engagement and garner leads for company
- Create content that upholds company brand image, tone of voice and stylistic guidelines
Manage and optimize performance of content strategy
- Manage editorial calendar and workflows
- Distribute content on social media platforms
- Measure and optimize the performance of content marketing efforts
Collaborate closely with internal teams
- Collaborate closely with designers, product marketers, sales professionals and other content marketers to publish content
Years of experience
- 1-3 years of experience as a Content Marketer/ copy writer
Skills Required:
- Bachelor Degree in Marketing, Journalism, Communications or relevant field
- Ability to write persuasively and communicate your ideas to the reader
- Experience in creating content for the web and growing an audience
- Proficiency in marketing automation softwares and content management systems
- Proficiency in web analytics and SEO to generate traffic and nurture leads
- Interpreting creative direction and technical information and turning them into persuasive copy concepts
- Design skills is a plus
What we’re looking for in you:
- Desire to learn new content marketing strategies and tactics
- Able to work independently and effectively in a team
- Be open to receiving constructive feedback
- Strong attention to detail, analytical and love solving problems
- Good verbal and written communication skills
- Ability to work in a fast-paced environment
- Excellent time and project management skills