Content Marketing Specialist (B2B)
Job description for Content Marketing Specialist (B2B) at Glints Indonesia
At Glints, we are building the #1 tech-enabled recruitment and career discovery platform in Southeast Asia that helps people and organisations realise their human potential by joining great organisations, learning the right skills and building great teams.
About This Role
We’re looking for a B2B Content Marketing Strategist to join our Product Marketing team - to build, manage and run our content marketing engine, and develop B2B, insights-driven strategies in Indonesia that’ll result in demand generation for Glints’ B2B business.
You will be driving awareness, purchase intent, customer engagement and customer loyalty amongst employers in Indonesia through content marketing.
Using your excellent editorial, digital, creative and project management skills, you will build and distribute thought-leadership content in a variety of formats to achieveeffective reach and engagement amongst target audiences.
What You'll Be Doing
- Establish and execute on content marketing plans and calendars that adheres to content strategy (pillars, guidelines, approaches) in support of business objective and the customer needs & intent. Define and meet measurements of success such as community building and lead generation
- Leverage historical data and market research to develop and implement B2B content marketing strategies, to optimise content capabilities and drive leads and conversion
- Review, refine, and test content ideas in Bahasa Indonesia for maximised results against objectives, whilst ensuring clarity, accuracy and adherence of style to the brand guideline.
- Build content production capability and process through hands-on execution and managing/overseeing delivery by external contributors/freelance, creating editorial calendar for all content marketing efforts.
- Plan and execute content amplification to ensure high distribution of content, such as boosting SEO strategies and optimization, establishing content partnerships contents, social post and sharing, etc.
- Support the product marketers in producing marketing communication collaterals through owned media, such as blog, email marketing, social media post, etc.
Why You Should Join Us
- A strategic role and contributor: You will have exposure to B2B marketing initiatives and a chance to make an impact through content.
- Freedom and authority: You will be given lots of freedom to build, design, and iterate on the content strategy and experiment to improve the results.
- Opportunity to shape the brand: You will get an opportunity to shape the tone of voice, communication style, and guidelines for Indonesia B2B, which will also inform the brand guidelines.
Who We Are Looking For
- A passionate content strategist and executor with a minimum of 2 years working experience in B2B content marketing, B2B content, or digital content creation and management.
- Has proven experience in implementing B2B insights-driven, content marketing strategies leveraging a variety of content channels and mediums
- An articulate communicator in Indonesian and English
- A fluent and creative storyteller in Indonesian
- A results-driven problem-solver who’s able to strategically connect the business and customers through user-centric content
- An organized project manager who’s able to translate strategies into a clear execution plan from the initial stage to completion
- An agile and resilient person who embraces change is able to work fast and adapt quickly and isn’t afraid to evaluate methods that don’t work.
- Someone meticulous with a keen eye for detail
- A fast learner who shows a strong will to grow and proactively seeks feedback for improvement
Lever internal reference: bc8bb637-d2ab-4a83-adc5-3356f463dea6
Must have skills
Nice to have skills
Job benefits
- Remote work options
About the company
Let’s Realise Human Potential.
We are building Southeast Asia’s largest talent platform for career development and recruitment that helps people build their dreams by joining great organisations, learning the right skills and building great teams.
We have impacted many lives but there’s still plenty to be done. If you’re ready to grow and make an impact, you’ve come to the right place.
What is Glints?
Glints is a career development and recruitment platform with an enduring purpose of contributing to a world where people and organisations can realize their human potential.
Our tech-enabled approach to recruitment and career discovery connects more than 1.5 million candidates to their next dream opportunities, has supported more than 30,000 companies in finding top talents, doubled recruiter efficiency, and has raised more than US$10M+ from best venture investors in Asia to-date.
Our agility and firm hold on our core purpose and values has allowed us to remain resilient and thrive through tumultuous times.
We are proud to be recognized by LinkedIn as one of the Top 10 Startups in Singapore in 2020.
Who We Are
At Glints, personal and professional growth are just as important as business growth. That's why we created the Glints Culture Code: #RIIBCOH. It defines our values, is what guides our decisions and actions, and is what makes us special:
- Relentlessly Resourceful: Whatever it takes, just make it happen (ethically)
- Integrity: Have courage, be guided by the truth, don’t be afraid
- Impact: Missionaries, not mercenaries
- Beginners’ Mindset: Stay humble, don’t be attached to ego
- Customer Obsessed: Customers First
- Ownership: Care intensely about the mission and take responsibility
- High Standards: Dream big and deliver epic outcomes fast
Where We Work
Since Glints was founded in Singapore in 2013, we've rapidly grown our footprint across Greater Southeast Asia to operate in Indonesia, Singapore, Vietnam, Hong Kong and Taiwan.
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