Job description for Communications Executive at Marathon Education
Role Responsibilities
BRAND MARKETING
Support Communications Manager in developing branding and communications campaigns
Coordinate with other functions to execute marketing activities in online channels (contest, webinar, onboarding, survey, etc …)
Develop or provide guidance for content and visual of materials about the brand, teachers, products across offline channels (Experience Centers, OOH, activation, events, etc…) and online channels (telesales, website), in formats such as key visual, video, sales collaterals, leaflet, brochure, POSM, and decoration, billboard, backdrop, etc.
Propose and manage expenses for the above marketing activities and materials
CONTENT MARKETING
Produce high-quality contents (blogs, email marketing, web & social media copy, etc…) and videos (branding video, advertisement video, tiktok video, etc…)
Continuously measure and improve content performance; analyze content performance and create reports leveraging Google Analytics, HubSpot and social media analytics tools towards some business metrics such as page views, unique visitors, conversion, followers, engagement rate etc.
Optimize SEO contents to support digital marketing team
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Requirements
More than one years of experience in content creation in both offline and online channels. Experience in Education is a plus.
Excellent verbal and written communication skills
Bachelor’s Degree and above
Able to work independently under minimal supervision
Marathon Education is the fastest growing venture-backed Edtech startup in Vietnam. We start with an incredible live tutoring experience that connects the top 1% of educators in the country with K-12 students nationwide. In 5 years, Marathon aims to be the brand of choice for all educational needs for students outside of schools, and we are passionate about democratizing access to quality education and want people who are as obsessed as we are.
Glints is the leading talent ecosystem in Southeast Asia. Our mission is to enable the 120 million professionals in the region to grow their careers and empower organizations to hire the right talent from anywhere in Southeast Asia. Officially launched in 2015 in Singapore, Glints has empowered more than 3 million talent and 50,000 organizations to realize their human potential. Today, we stand at the forefront of human capital empowerment as the fastest-growing startup in the career development and talent recruitment space. Glints currently operates in Indonesia, Malaysia, Singapore, Vietnam, Philippines, and Taiwan.