Job description for Business Unit Director (Field Force) at CREASIA GROUP
Key Responsibilities
1. Client Relationship Management
- Serve as the strategic partner and advisor to key clients in FMCG, retail, CE, etc… sectors.
- Lead client communications, business reviews, and performance analysis.
- Build long-term relationships to ensure retention, satisfaction, and growth.
2. Strategy & Business Development
- Identify opportunities to grow existing accounts and develop new business within sales & merchandising services.
- Collaborate with internal teams to craft tailored field force and merchandising solutions.
- Lead proposals, pricing strategies, and contract negotiations.
3. Project & Operations Oversight
- Supervise nationwide implementation of sales, merchandising, promoter, and field force programs.
- Ensure operational excellence in execution, compliance, and reporting.
- Monitor KPIs, SLAs, and budget adherence.
4. Team Leadership & Development
- Lead and develop a team of Account Managers, Supervisors, and Field Operations staff.
- Provide coaching, feedback, and performance evaluations.
- Foster a high-performance and client-focused culture.
5. Data & Performance Analytics
- Use sales data, merchandising audits, and market insights to optimize program performance.
- Deliver strategic recommendations to improve sales outcomes and merchandising standards.
- Present post-activity analysis and reporting to clients and stakeholders.
Key Qualifications & Skills
Education & Experience
- Bachelor’s degree in business, Marketing, Economics, or related field.
- 7+ years of experience in account management, sales operations, or field marketing in FMCG or related sectors.
- Strong background in field force, retail execution, or merchandising solutions.
Skills & Competencies
- Proven ability to lead cross-functional teams and drive strategic client partnerships.
- Deep understanding of field operations, trade marketing, and merchandising effectiveness.
- Strong business acumen and financial management skills.
- Excellent communication, presentation both English and Vietnamese, and negotiation skills.
- Proficient in Excel, PowerPoint, and field execution platforms/tools.
Why Join CREASIA?
- Competitive and transparent salary and bonus structure, along with full allowances in accordance with company policy (lunch, phone, 13th-month salary, etc.)
- 100% salary during probation, with annual salary review
- Be part of a visionary company striving to be the leading service provider, delivering excellence through innovation, integrity, and compassionate leadership, while fostering employee happiness and enriching lives for all
- Work in a value-driven environment emphasizing integrity, compassion, and innovation.
- Opportunities for career growth and professional development.
- Impactful Work: Contribute to projects and initiatives that drive meaningful change for our clients and communities.
