Job description for Branding and Communication Marketing Executive at Công ty Cổ phần Mentors14
BRANDING & COMMUNICATION MARKETING EXECUTIVE @ BRAND MENTORS14
About Mentors14
Mentors14 is Vietnam’s leading education concierge brand, offering bespoke 1:1 mentoring programs for high-performing students and HNW families. Our mission is to unlock each student’s unique potential through holistic development, strategic academic planning, and international university preparation. At Mentors14, marketing is storytelling — authentic, data-driven, and full of impact.
More information here: https://mentors14.com/
Position Title: Branding & Communication Marketing Executive
Location: Hà Nội, Việt Nam (Onsite)
Report to: Head of Marketing
Type: Full-time
Start Date: As soon as possible
Key Responsibilities
1. Content & Campaign Execution
Plan, produce, and publish content across digital channels (Facebook, Instagram, LinkedIn, Website, TikTok, Threads).
Support weekly content calendar and campaign roll-outs according to marketing funnel phases.
Collaborate with the Digital team to execute email marketing, social ads, and performance-tracking initiatives.
Collaborate with the Creative Team to ensure on-brand visuals, storytelling, and tone of voice.
2. Community Building & Engagement
Engage and grow the online community through interactive formats: livestreams, polls, behind-the-scenes, case studies, parent/student testimonials.
Support the coordination of webinars, offline workshops, and collaboration campaigns with partners.
3. Market Research & Trend Scouting
Track competitor activities and marketing benchmarks in the education/mentoring space.
Research Gen Z and HNW parent insights to inform content and positioning.
Provide input on seasonal marketing plans and event calendar.
4. CRM & Performance Tracking
Maintain and update CRM data related to campaign leads, email opens, social performance.
Prepare monthly performance reports with KPIs and insights for optimization.
Key Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related fields.
2+ years of relevant experience in marketing, social media, or content production (fresh graduates with strong portfolios may be considered).
Excellent writing and content planning skills (Vietnamese mandatory, English proficient).
Familiar with digital platforms (Meta Business Suite, Google Analytics, Canva, etc.).
Strong visual sense and understanding of brand tone.
Proactive, detail-oriented, and able to work both independently and in teams.
Nice-to-Have
Passion for education, mentorship, and youth development.
Experience in premium/luxury branding or service industry (e.g., hospitality, consultancy, international schools).
Knowledge of academic systems: IB, IGCSE, A-Level, or global university application processes is a plus.
What We Offer
A purpose-driven and highly creative working environment.
Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.
Direct exposure to strategic campaigns, creative storytelling, and a high-level mentorship ecosystem.
Monthly mentoring session with senior advisor (upon eligibility).
Competitive compensation and performance-based bonuses.
Package and benefits:
A purpose-driven and highly creative working environment.
Opportunity to grow with a dynamic brand pioneering educational innovation in Vietnam.
Direct exposure to strategic campaigns, creative storytelling, and a high-level mentorship ecosystem.
Monthly mentoring session with senior advisor (upon eligibility).
Competitive compensation and performance-based bonuses.
How To Apply?
Send your CV or Portfolio (if any): [email protected]
Title: [Marketing Executive Application] – Full name
