Job description for Brand Marketing Specialist at BT International
MÔ TẢ CÔNG VIỆC
1. Brand Strategy & Manufacturing Storytelling
-Develop compelling brand content that showcases factory processes, craftsmanship, and engineering excellence (e.g. “Behind the Scenes”, factory tours, production stories).
-Highlight quality standards, certifications, innovation, and manufacturing capabilities to build trust and reinforce brand authority.
-Build clear and consistent brand messaging that communicates the quality, craftsmanship, and manufacturing standards behind “Made in [Location]”.
2. Product Marketing & Launch Management
-Translate technical specifications into clear, market-friendly messaging in collaboration with R&D and Engineering teams.
-Plan and execute product launches, emphasizing key features, benefits, and use cases for commercial and selected residential markets.
3. Social, Content & Visual Management
-Own brand presence across social media channels and content platforms.
-Plan content calendars and oversee production of visual and written assets, including factory photoshoots and videos.
-Ensure consistency in brand voice, tone, and visual identity.
4. Digital Marketing & Website Ownership
-Manage digital marketing activities (organic and paid) to support brand awareness and demand generation.
-Own and maintain brand websites, ensuring updated content, strong messaging, and user experience.
-Monitor digital performance and optimize based on data insights.
5. B2B Support & Trade Show Management
-Support distributors and sales teams with brand assets, marketing toolkits, and product communication materials.
-Plan and manage brand presence at key industry exhibitions and trade shows to showcase factory capabilities and innovations.
6. Reporting, Performance & Budget Management
-Manage approved marketing budgets and track campaign performance and ROI.
-Prepare regular reports (weekly, monthly, quarterly, annual) with actionable insights and recommendations.
7. Cross-Functional Collaboration & Other Duties
-Collaborate closely with Sales, Engineering, Operations, and external partners to ensure brand alignment.
-Perform other marketing-related tasks as assigned by the CEO.
YÊU CẦU ỨNG VIÊN
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of experience in marketing, preferably in manufacturing or hospitality industry.
- Ability to translate technical details into compelling marketing content.
- Experience with trade shows, digital marketing, and visual content production.
- English both speaking and writing fluency
QUYỀN LỢI
Lương thỏa thuận theo năng lực
Được làm việc trong môi trường trẻ trung, năng động, được đào tạo các kỹ năng từ nơi làm việc
Được học hỏi kinh nghiệm, nâng cao trình độ chuyên môn
Được hưởng các chế độ theo quy định của luật lao động và công ty
Được xét duyệt tăng lương hằng năm
Địa điểm làm việc (đã được cập nhật theo Danh mục Hành chính mới - thêm quận/huyện cũ tương ứng để dễ dàng tra cứu)
- Hồ Chí Minh: 149C Trương Định, Phường Nhiêu Lộc (Quận 3 cũ)
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:00 đến 17:00)
Thứ 7 (từ 08:00 đến 12:00)
