Job description for Brand Marketing Partnership at Kasa Heritage
Job Descriptions
1. Research and identify potential KOL's (Affiliates or Endorsement) and Brand, establish and nurture relationships with KOLs and Brands through networking, outreach, and effective communication.
2. Plan, implement and ensure campaigns run smoothly and can be completed on time. Analysis Brand and Increase Brand's GMV, and expand our reach. Monitor and optimize affiliate marketing initiatives to maximize ROI and effectiveness.
3. Create a comprehensive strategy based on industry trend analysis, competitors activities and target audiences needs.
4. Create community strategy and manage the community to grow and through different activation and initiatives according to the directions of the company.
5. Utilize analytics tools to track the performance of campaigns, day-to-day operations, and affiliate marketing efforts. Generate GMV and insights to assess the success of campaigns, product updates, and affiliate marketing programs. Use data-driven insights to inform decision-making and optimize future campaigns and initiatives.
6. Experienced in operating Tiktok and Shopee or working with MCN/agency, capable of collaborating with brands, and identifying top-performing products.
7. Proficient in product selection, categorization, and prioritization, with unique insights into trending products.
Job Requirements
• Min 1 year of working experience in the related field
• Has a strong interest in the fashion and lifestyle industry
• Well-versed in the underlying principles of TikTok or Shopee, with extensive experience in analysing Key Opinion Leaders' (KOL) data
• Social media savvy, knowledgeable in current trend and their tools
• Possess the ability to make creative short videos
• Consistently delivering fresh ideas and up to date with the latest trends in social media and fashion field
• Excellent communication skills, both verbal and written
• Ability to multitask, prioritize and manage time efficiently
• Possesses the ability to summarize information for effective decision making
• Be self-starter with strong initiative and able to work in both team and individually
• Can quickly adapt and comfortable with change in fast pace environment
• Willing to be placed in North Jakarta Area
