Brand Manager - Mom and Baby

The Brand manager will collaborate with Senior BM & MKT Director to develop and implement a marketing strategy for the channels in charge (Mom & Baby Chains - GT Channel) to ensure the company's sales objectives and profitability by customer and channel.

1/ Job description

- Work with SBM & MD to develop and implement a marketing strategy for Mom & Baby Chains – GT channel.

- Collaborate with the Sales team (RSM/ASM) to achieve goals together.

- Develop marketing plan for new launching and current assigned products for Mom & Baby Chains

- Conduct market survey to get market trend, consumers’ & Mom & Baby Chains’ insight

- Strategize and optimize digital channels with website, social media… to build up relationship with Shop.

- Organize & prepare materials for promotional activities.

- Support to provide training to field force on relevant product knowledge

- Cooperate with other departments to ensure business activities running smoothly

- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.

- Lead preparation of the brand plan, update, and long-range plan.

- Liaising closely with all relevant brand team members

- High level tactical planning.

Conformation:

- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.

Others:

- Take part in cross-functional Project as required.

Cooperate with cross-functional departments.

2/ Job requirements

- At least 3 years of experience in a similar position in the field of Marketing in Mom & Baby Care industry

- Highly experienced in developing Mom & Baby - GT channel at imported high-end IFT Milk Powder companies, Baby diapers, milk bottles, or baby-related products.

- Business understanding: P/L structure knowledge and good knowledge of key consumer insights, market research based on qualitative and quantitative data.

- Proficiency in the office computer.

- Enthusiastic and proactive spirit at work.

- Ability to withstand high pressure.

- Strong sense of business and highly result-oriented;

- Ambitious to grow, willing to learn, and excellent in the marketing field.

- Well-organized and detailed, able to work under high pressure.

- Product launch experience.