Job description for Brand Activation at bTaskee Vietnam
Key Responsibilities
1. Branding – Awareness & Visibility
- Plan and execute OOH campaigns (billboards, banners, airports, bus stops, LED screens), ensuring quality, timelines, and budget efficiency.
- Organize offline events (launch events, seminars, community activities, internal events) to enhance brand experience.
- Manage production of POSM (brochures, standees, posters, branded gifts) aligned with brand guidelines.
2. Trade Marketing & Activation
- Develop and manage partnerships (apartments, supermarkets, schools, gyms, etc.) for activation opportunities.
- Execute on-ground activation programs (sampling, consultation, mini-games, roadshows, voucher distribution) to drive conversion.
- Recruit, train, and supervise PGs/part-time staff to ensure service quality and KPI achievement.
- Oversee logistics and operations for activation activities, including POSM setup and inventory management.
3. Reporting & Budget Management
- Plan budgets and control costs for offline campaigns and activations.
- Track performance (reach, leads, conversions, sales) and provide post-campaign reports with insights.
- Report progress and results to the Head of Department.
4. Perform other tasks as assigned by direct management.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Communications, or related fields;
- Minimum 2 years of experience in Trade Marketing, Activation, or BTL Marketing, with hands-on experience working with partners/vendors (OOH, event agencies, POSM suppliers, building management, etc.);
- Proven experience in setting up new sales points, showrooms, or brand activation booths;
- Good understanding of building/apartment management systems, local markets, and shopping malls;
- Strong sense of visual and brand thinking, with the ability to guide booth/POSM design;
- Solid knowledge of offline performance metrics (coverage, sampling volume, conversion rate, cost per touchpoint – CPT);
- Strong skills in location negotiation, site survey, and budget planning;
- Ability to coordinate teams and drive improvements based on data;
- Excellent communication, presentation, and persuasion skills;
- Proactive, adaptable, and able to work under high pressure;
- Able to work independently, collaborate effectively, and willing to travel for work;
- Have a personal laptop.
At bTaskee, we don’t just work – we thrive with top-notch benefits!
- Competitive Salary – Rewarded based on your experience and skills;
- KPI-Based Salary – Earn what you deserve through your contributions;
- 13th-Month Bonus – Rewarded based on both your performance and the company’s success;
- Annual Performance Review – Unlock growth opportunities every year;
- BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
- Comprehensive Healthcare – Regular check-ups & a premium health package;
- Premium Healthcare - Exclusive top-tier health insurance for your well-being;
- SHUI Compliance – Contributions aligned with legal regulations;
- Generous Leave Policy – Enjoy 12–16 annual leave days per year;
- Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
- Engaging Workplace – Activities & exciting team-building events;
- Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.
Working Schedule: Monday to Friday - 09:00 AM to 06:00 PM
Working Location: HQ Tower - 201 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
