Job description for Area Sales Manager – HORECA at GLOBAL INGREDIENT (GLOFOOD)
Job Responsibilities
1. Drive Sales Performance
• Develop and execute sales plans within the assigned territory (Ho Chi Minh City and
surrounding provinces) to achieve monthly and quarterly sales targets.
• Identify customer needs and recommend suitable food ingredients and beverage
solutions based on customers’ business models and application requirements.
• Gather market intelligence, customer insights, industry trends, and raw material
demands within the F&B sector.
• Build, maintain, and strengthen long-term relationships with existing customers
while expanding business opportunities.
• Coordinate product sampling, product evaluations, and technical support to ensure
successful customer trials.
• Prepare quotations and negotiate pricing, commercial terms, sales volumes,
payment conditions, and other contractual agreements.
• Monitor order fulfillment, delivery schedules, accounts receivable, and work closely
with internal teams to resolve customer issues promptly.
• Prepare regular reports on sales performance, customer activities, market
developments, competitor analysis, and business plans.
2. Lead and Develop the Sales Team
• Recruit, coach, and develop a high-performing sales team to ensure sustainable
business growth.
• Build a performance-driven sales culture based on professionalism, accountability,
and continuous improvement.
• Recognize outstanding performance and develop high-potential team members.
• Provide field coaching, joint customer visits, sales guidance, and negotiation
support to Sales Representatives.
3. Develop Distribution Network
• Identify and develop new customers, distributors, and business partners within the
assigned territory.
• Expand market coverage by developing new distribution channels and business
opportunities.
• Strengthen and optimize the distribution network to ensure sustainable growth and
market penetration.
Qualifications
• Bachelor’s degree or College diploma in Business Administration, Marketing,
Commerce, Food Technology, or a related field.
• Strong skills in business development, customer acquisition, negotiation,
presentation, relationship management, planning, and reporting.
• Minimum experience in B2B sales within HORECA, food ingredients, food &
beverage, or FMCG industries.
• Existing HORECA customer network is a strong advantage.
• Solid understanding of restaurants, hotels, cafés, and F&B chain operations.
• Good knowledge of B2B sales processes, quotations, contracts, order fulfillment,
and accounts receivable management.
• Good command of English is preferred.
• Candidates who can join immediately or within a short notice period are preferred.
Why Join GLOFOOD?
• Competitive salary with attractive sales incentives and performance bonuses.
• Opportunity to work with leading international food brands and ingredients.
• Career advancement in one of Vietnam’s growing food and beverage distribution
companies.
• Professional, dynamic, and entrepreneurial working environment.
