Job description for [AGENCY] Junior Planner (IMC) at The Purpose Group
Our dynamic and creative team is looking for a Junior to Mid-level Strategic Planner to plan, manage, and implement IMC campaigns for big brands in Vietnam.
- Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
- Working Time: 9.00 AM - 6.00 PM | Monday - Friday
WHAT YOU WILL DO:
A Strategic Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.
STEP 1: EXECUTE
- Study the Client’s brief & align with the supervisor on what to further research.
- Conduct research (category, market, competitors, consumers) to properly understand the Client’s request and crystalize the challenge to focus on.
- Present research findings that help crack the Client’s brief.
KPI’s: Being resourceful & accurate in researching to crack the brief.
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STEP 2: ASSIST
- Propose ways of solving the key Challenge & aligning with the supervisor on the strategy to go with.
- Sharing actionable insights about consumers that lead to creative propositions.
KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.
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STEP 3: LEAD
- Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch-points with a clear cohesive communication story.
- Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.
- Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant, and engaging.
- Presentation: Putting together the final proposal to Client & taking charge of revisions afterward.
KPI’s: Effective, cohesive & content-driven planning.
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STEP 4: LEARN
- Campaign effectiveness: Observing what works and doesn’t work.
- Media understanding: Knowing the basic principles of media regarding how it affects communication planning.
KPI’s: Can withdraw valuable learnings from campaign executions.
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SUCCESS MEASUREMENTS:
- Experience in a similar role with a key focus on communication planning for at least 2 years.
- Good planning, organizational, critical thinking, analytical, problem-solving, and communication skills.
- Strong understanding of the digital-social environment, social media metrics, and best practices.
- Operate with discipline ensuring timely deliverables.
- High attention to detail, careful, hard-working.
- Effectiveness of team collaboration.
- Proactively contribute solutions and ideas to clients' successful launch and business growth.
- Excellent verbal, written, and presentation skills.
