Job description for Account Director at CREASIA GROUP
Key Responsibilities
1. Business & Commercial Leadership
• Develop and execute the Business Unit strategy aligned with CREASIA’s business goals.
• Own revenue, profitability, client growth, and overall BU performance.
• Drive new business, pitching, upselling, cross-selling, and account expansion. Identify market and client opportunities to grow CREASIA’s business.
2. Client & Market Execution
• Build and maintain strong relationships with key and senior client stakeholders.
• Understand client business needs and develop practical, commercially viable solutions.
• Oversee delivery of Activation, BTL, Event, Field Force, Trade Marketing, Retail Execution, and other offline marketing projects.
• Ensure projects meet quality, timeline, budget, and client expectations.
3. Financial Management
• Manage BU budget, revenue, gross profit, margin, and project profitability.
• Monitor key KPIs including revenue, client retention, account growth, project performance, and team productivity.
• Ensure effective costing, resource allocation, and cost control.
4. Team Leadership
• Lead, coach, and develop a high-performing team.
• Set clear objectives, KPIs, and performance expectations.
5. Innovation & Improvement
• Drive continuous improvement in solutions, processes, productivity, and service quality.
• Encourage innovative approaches that create greater value for clients and CREASIA.
Key Requirements
• Bachelor’s degree in Business, Marketing, Communications, or related fields.
• Minimum 10 years of relevant experience, including leadership experience in client management, business development, or business operations.
• Strong practical experience in BTL, Activation, Event, Trade Marketing, Retail Execution, or Experiential Marketing.
• Experience from marketing agencies, multinational/global companies, FMCG, Consumer Electronics, or Retail is highly preferred.
• Proven track record in pitching, business development, account growth, upselling, cross-selling, and commercial negotiation.
• Experience managing revenue, budgets, gross profit, margin, and profitability. Strong leadership, communication, negotiation, and client management skills.
Why Join CREASIA?
• Monthly Salary: Gross Salary + Lunch Allowance + Phone Allowance
• Social Insurance: Contributions based on 50% of total gross salary (after probation).
• Health Insurance: PVI Private Health Insurance provided upon successful completion of probation.
• Probation Period: 2 months with 100% salary.
• 13th-Month Salary based on company business performance.
• Yearly Performance Bonus depends on company profitability.
• Annually Salary Review
• Annual Leave: 14 days of paid annual leave + 8 additional compensatory days off for Account, Operations, and Creative teams.
• Training workshops, monthly/quarterly All-Hands Meetings, Sports Day, Branding Day, and other company activities.
