Job Requirements
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Job description for Social Media Strategist at Elshe Skin
- Graduate from any major
- Minimum 4 years experience in the same field
- Have experience in related fields (beauty industry / FMCG / E-Commerce)
- Experience handle some social media platforms min IG, twitter, youtube, tiktok with 15k-100k followers
- Having a passion for marketing exposure and being target-oriented have create strategy social media content have strength in copywriting in media
- Have a fast, precise, and innovative work phase
- Excellent verbal & nonverbal communication
- Beauty enthusiast
- Independently handling end-to-end social media channels and activities from developing strategy, planning, execution, monitoring and evaluation
- Define, monitor and organize key metrics, KPI and goals (quantitative and qualitative) for Social Media performance evaluation
- Set specific objectives and report on KPI & OKR
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities / occasions and content pillars
- Work closely creative and production team to bring original, highly creative and engaging content ideas to life through social media content
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and YouTube Headline)
- Community management of platforms, ensuring all enquiries are answered within 24 hours
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Design and implement social media strategy to align with business goals
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications– making proactive recommendations based on trends and insights
- Follow the latest trend in content, communities, social media, and product related landscape to identify content, channels and engagement opportunities
- Keep up-to-date with social platforms
- Monitor and analyse content performance, subsequently derive insights, learnings and recommendations through our monthly reports
- Continuously identify and implement improvement opportunities for social media strategy & execution process
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