Novelship Paid Advertising Executive 工作職責
- Creating, executing, testing, and optimizing Digital Marketing Campaigns using online advertising platforms.
- Closely monitoring advertisement performance and creating actionable marketing reports based on data.
- Presenting marketing reports to the marketing team and creating optimized marketing strategies.
- Driving key site metrics including user acquisition and transaction volume.
- A/B testing of all advertising campaigns.
- Identifying new marketing opportunities and platforms for growth.
- Building detailed audience reports for optimized targeting.
- Experience using Google Ads (Display, Shopping, Search).
- Experience using Facebooks Ads (Product Catalogs, Retargeting, Custom Audiences).
- Experience using Tik Tok Ads.
- Experience using Line Ads.
- Experience using Google Analytics.
- Experience using Google Firebase.
- Experience with mobile application advertising and attribution.
- Experience using Google Tag Manager.
- Experience using platforms such as Criteo, Outbrain, or Taboolah (Bonus).