Job Requirements
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Job description for Product Marketer (B2B SaaS) - Remote at Vase.ai
- Senior B2B SaaS Marketer
- Responsible for developing and implementing the overall marketing strategy to expand our business into various countries in South East Asia
- Proven experience with using automation and digital tools to grow B2B SaaS business
- Good English is a must
- Within GMT+7-+9 timezone, we're based in Malaysia, but we're also fully remote, so you don't need to be Malaysian or based in Malaysia
- Develop and manage marketing strategy together with the team
- Create an engaging free resource every two weeks to drive leads, subscribers, awareness ; we're looking to drive more engagement and increase the number of subscribers, particularly FMCG marketers and strategy planners in media agencies, making us the top-of-mind whenever people think about doing any consumer research
- Create case study from our client interviews - helping to increase the conversion rate of existing and potential customers
- Optimize content considering SEO and Google Analytics
- Share content through various channels, ensuring strong web presence
- Manage and develop a blogging strategy
- Work with designers whenever necessary for social media posts
- Work with sales to automate sales-enablement tools, identify the quality of leads and see if there's anything new learned from existing clients on the latest industry trends
- Fortnightly report to keep company updated on key metrics - e.g. no. of new subscribers, no. of unsubscribed, no. of whitepaper downloads, no. of email opens, no. of clicks, web traffic, etc.
- Proven work experience as a B2B SaaS Marketer
- Proven experience with using automation and digital tools to grow B2B SaaS business
- Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, data trust ; data analysis is a plus since you'll be looking at research data to produce the content
- Experience in producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, LinkedIn, etc.)
- Past experience building audiences online is a plus
- Hands on experience with SEO and web traffic metrics is a plus
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
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