DUTIES
· Ideation, development and implementation of a comprehensive marketing strategy for the NFT platform
· Developing and implementing user acquisition strategy to achieve growth and traffic goals
· Contribute to social media strategy and its execution
· Oversee execution of the PR and communication strategy for the platform
· Coordinate with all other departments and teams, including editorial and content, sales and partnerships, finance and admin a.o.
· Developing strong and effective partnerships with external counterparties to facilitate and support business development
· Organizing and implementing business initiatives such as sales and marketing campaigns and events (online and offline), presentations and client acquisition materials
· Tracking of the wider NFT market scene and monitoring competitor activities and their marketing initiatives
· Working with influencers, KOLs, NFT artists and the crypto community to increase awareness within the tech space as well as the mainstream lifestyle audience
· Be responsible for any merchandise, marketing collaterals, mailings and marketing send-outs
· Oversee and execute regular mailings, newsletters and other audience and client communication
· Set up and manage data base
· Managing, allocating and being responsible for the marketing budget
· Regular reporting on results of marketing campaigns
· Participating in ad-hoc projects and duties as assigned
Requirements
· 5+ years of experience in marketing
· Degree holder in Marketing, Communications, Business or equivalent
· Successful experience in user acquisition is a must
· Experience/ knowledge of Blockchain / NFTs is a must
· Hands on experience of new leads generation in technology companies
· Understand how to leverage different marketing tools in promotion of corporate branding, public awareness and leads generation
· Proactive skillsets in connection with external stakeholders
· Experience in all aspects of digital marketing, including SEM, SEO, SMM, Content Marketing, Email Marketing, Mobile Marketing and Marketing Analytics
· A high degree of familiarity with the Ethereum ecosystem and other crypto projects, in particular NFTs
· Proactive and able to take the initiative and create and implement a plan without instruction or guidance
· Professional DeFi growth marketing experience (preferable, not essential)
· Familiar with the NFT art scene and existing connections with NFT artists is a plus
· Be punctual and reliable
· Be friendly to co-workers, visitors, partners
· Always strive for professional improvement
· Be dilligent with office equipment and personal belongings of co-workers