With our basic belief “The Love of Indonesian Culinary Treasure”, since 2013-we (Cita Rasa Prima Group) develop various brands and products that carry unique and rich taste of Indonesia Cuisine. Start with our first brand “Nasi Goreng Rempah Mafia” on October 2013, we succeed to create lots of attentions, both from the customers and media as well.
In a short period of time, Nasi Goreng Rempah Mafia brings a whole new way to enjoy Nasi Goreng as one of the most popular food in Indonesia (stated as No. 2 Most Delicious Food in The World by CNN Travel); and has reshaped “Nasi Goreng Industry” that previous stated by society as “Makanan Kaki Lima” (Street Food Category). This remarkable feedbacks from customers and society brings opportunity to scale up the business. In less than 2 years, Nasi Goreng Rempah Mafia branch out from one-40 square metres-small store to 33 Outlets in 17 Cities in just less than 2 years. Up until today, with our pure motivations to Bring Local Food to the Next Level, we proudly present you the authentic Indonesian foods with diversed variations: Warunk Upnormal, Bakso Boedjangan, and Sambal Karmila.