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Skills
Job description for Head of Marketing at Klinik Pintar
- Establish short-term and long-term marketing strategy (including but not limited to digital)
- Establish and increase brand awareness
- Lead, manage, and execute effective marketing initiatives
- create a marketing strategy and plan in line with company objectives
- Design, plan, and execute effective marketing campaigns in line with the plan & determining metrics to measure campaign effectiveness
- Analyze consumer insights/behavior and determine customer personas
- Analyze campaign and marketing activities, create insights and recommendations based on analytics result
- Plan and control the digital marketing budget and spending by allocating budgets to different channels
- Identify opportunities to reach new market segments and expand market share
- Up to date with market developments and monitor competition (acquisitions, pricing changes and new products and features)
- Take brand ownership and devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Translate brand strategy into brand plan and go-to-market strategy
- Source and manage agencies where appropriate for key marketing functions (PR, advertising, media, social, digital, etc.)
- Ensure the strategies are well-executed
- Guide the Advertising & Promotion budget
- Plan and execute of communications and media actions across offline, online and social media
- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
- Min. Bachelor’s degree in Marketing or related field. Preferably having Master’s degree in similar field
- Min. 5 years of experience Strategy/Planner Manager in Agency OR min. 5 years of experience as Brand Marketing Manager; WITH min. 8 years of combined experience in Marketing field
- Having technical certification is a plus
- Excellent knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
- Experience in business analytics, consumer insights development, a solid understanding of core marketing levers.
- Domicile in Jakarta
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