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Job description for Head of Marketing at PT Pintar Pemenang Asia
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channels
- Tracking and analysing the performance of advertising campaigns
- Managing the marketing budget and ensuring that all marketing material is in line with the brand identity
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Analyze consumer behaviour and adjust email and advertising campaigns accordingly
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Bachelor’s degree in Marketing/Management or relevant field and/or Diploma in Digital Marketing
- Minimum of 5 years of experience in managing team, preferably in tech company
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
- Solid knowledge of website analytics tools
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement
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