Digital PR Executive
Revou Digital PR Executive 工作職責
RevoU is a revolutionary online learning academy that helps students transform their careers in tech. We currently offer a full-stack digital marketing program for students wishing to break into an online marketing career or accelerate their existing growth.
We are looking for a Digital PR (Public Relations) Executive to join (getting closer) the best in-house Content Marketing team in Southeast Asia. 🚀
You are the perfect candidate if you are passionate about producing data-driven and valuable content about the Education Tech industry.
We are building a culture of people obsessively passionate about our mission and the impact we can have on the lives of millions of people!
As the Digital PR Executive, you will take ownership of RevoU’s data-driven content production & distribution:
- From thinking about what data-driven content will be relevant with RevoU & at the same time interesting for an online publisher
- Research, collecting data, analyze, and visualize it
- Creatively and proactively distributing the content to different websites you can find out there and obtain backlinks to RevoU’s website.
- Also evaluating the performance of the strategies for future improvement.
Check some of the content we produced in the past: Happiness Index & Peta Digital Universitas di Indonesia.
Requirements:
The Perfect Candidate
#1 Strong Research and Trends Spotting Skills 🧐
Research is one of the most important skills for you to be able to produce great data-driven stories that the media loves. Understanding what’s trending right now, looking at what other more successful companies out there has been doing and ATM (Amati Tiru Modifikasi) will be something that you do a lot!
#2 Love to play around with data and visuals! 🎨
The type of content you produce will involve a lot of data (qualitative and quantitative). So a basic excel/ spreadsheet is crucial for this role!
And when you have the data, you will have lots of experiments to see which visual style/ charts that you can use to tell your message!
#3 Good Writing in Indonesia ✍️
Data without context and story = boring. So in here, we’ll need your help to be able to extract the most interesting insights from the data and tell that in the form of writing.
#4 Great at building relation and negotiation 🖼️
As a Digital PR person, you will do a lot of media outreach to distribute and pitch about the content you already produced.
So it’s extremely important for you to be comfortable building relations with different people from different backgrounds.
#5 Measure everything, like everything 📐
We don’t want to just release content and be happy about it. You will help us to understand how the content performs from different metrics.
Is it better or worst compared to the other post? If better, how can we replicate it? if worst, how we can improve it?.
#6 Continues Improvement Mentality & GRIT 💪
Growing an organic audience in social media is not an easy task or to be frank, extremely hard. Some strategies might work, others might not, and it’s perfectly ok. What it’s important is you don’t give up and keep pushing yourself to try again.
You will need to always come with new ideas and approaches on how we can do things better than last time.
#7 Passionate about Education 🎒
We want to build a culture of people obsessively passionate about our mission and the impact we can have on the lives of millions of people.
#8 Ability to get Sh*t done ✔️
As in most early-stage startups, we are firing on all cylinders and need to execute fast. This means that you need to be comfortable in getting your hands extremely dirty and get sh*t done, at a very high level of intensity and quality. Owning the entire process from start to finish.
Benefits
#1 Our first promise - The ride of a lifetime
You will be joining the company in its most exciting phase, where things will move and change at a crazy pace and where the impact you will have on the overall business trajectory will be huge. You will witness the rapid scaling of our organization from less than 30 of us to tens of incredibly talented and diverse people in the months and years to come.
#2 The second promise - you will be building your Personal Brand
The specific activities you will be working on will give you the perfect platform to build your personal brand.
The field RevoU is in, combined with our experience in building successful content marketing teams from scratch, will create a big echo among tech employers, media, and the broader tech ecosystem, which will indirectly benefit you on a personal level.
We have done it in the past already (check it here), we are doing it again now. Just on a bigger scale :)
#3 The third promise - an Excellent place to work
We are building a company that takes the growth of its employees on the same level as that of its students. It’s our mandate to make every one of our employees perform at the maximum of their capacity so that they can do here, at RevoU, the very best work of their lives. In practical terms:
- we deeply value employee appreciation and we are going the extra mile to make everyone’s work feel appreciated and valuable
- we are creating a culture of transparency and radical, caring feedback. That is, of radical candor, keep a zero-tolerance for bad management, making coaching and mentoring one of our fundamental values, not only towards our students but also towards our employees. For a more in-depth view of the type of organization we are building, you can read some of our Founder’s thoughts on these topics
#4 The fourth promise – you will feel proud about your work
We believe that finding a fulfilling career should be among the most important priority in one's life and that today’s job market offers endless opportunities to change the lives of many, for the better. You will play a fundamental role in making this possible.
And nothing will beat the sense of accomplishment once you will see that happening. Especially once you see that happening at scale.
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These are the 4 most important promises we are making to you.
If you are looking for typical ‘startup’ benefits: flexible and remote working environment, an attractive package, etc => We are offering you all these benefits as well.
But don’t join us for these, join us first and foremost for the 4 reasons above.
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While you are applying for this position, kindly send Pre-Assessment questions (MANDATORY). Attach your answer on cover letter section
Please answer these as thoroughly as possible as they are a key factor for you to land a first interview:
1) Please share at least 3 strategies that you think can help you to effectively establish a great and sustainable relationship with the editor/ journalist in Indonesia?
2) If you want to create content about the top 10 e-commerce companies with the highest total employees in Indonesia, where can you find such data and how can you collect it?
not answering the above questions will automatively disqualify you
必備技能
關於公司
We are an online education platform transforming the state of higher education in Indonesia. We equip ambitious individuals with the skills that the technology industry needs.
While allowing every person to achieve their maximum professional capability, we are dedicated to building a world where talent and companies are matched in the most efficient and meritocratic way.
Our education, job search, and recruitment approach have helped our students and companies to grow together to fulfill each other's potential.
We take the growth of our employees on the same level as our students. We promise to make every one of our employees perform at their maximum potential so that they can do the very best work of their lives here.
Our culture fosters employee appreciation, transparency and radical - caring feedback, and good management, to support each individual's growth.
Join us and #FulfillYourPotential.
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