Job Requirements
Skills
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Job description for Digital Marketing Specialist at Andal Software
- Develop strategies for growing our overall engagement and social audience that can be implemented within our existing monthly content calendar.
- Create, implement, analyze, and manage the company's social media management strategy on a variety of projects
- Plan and execute all digital marketing, including SEO/SEM, email, social media and display
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
- 3-5 years of experience as a Social Media Strategist or similar using social media for brand awareness and impressions
- Fully understanding at least mostly social media popular platforms
- Understand tools for Google Ads, Facebook Business Manager
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Critical thinker and problem-solving skills
- Proven experience building campaign strategies from scratch
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Willing to WFO
- Strong interpersonal skills with the ability to communicate at all levels within an organization and externally in a professional
- Excellent organizational, analytical, and problem-solving skills with high-level attention to detail.
- Must be self-motivated and able to work well independently as well as on a multi-functional team.
- Ability to handle sensitive and confidential information appropriately
- Ability to prioritize and manage multiple projects deadlines
- Proven track record of successful marketing campaign achievements
- Good understanding of marketing strategy
- Experience with B2B marketing campaigns in IT Company or Tech Start up
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