Digital Marketing Manager
Jakarta, Indonesia
Marketing
全職
發佈 6 個月前更新 1 個月前
工作內容
Main function :
- Create, strategize and handle Yupi’s marketing/PR/activation through digital channels
- Create, strategize and execute Yupi’s sales through online channels
Job description
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Criteria
· BS/MS degree in multimedia and digital communications or a related field (having a master degree is an advantage)
· 3-5 years working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
必備技能
關於公司
Yupi is a World-Class Gummy Candy producer, manufacturing broad-ranged superior quality Gummies with the highest international standards. We service many markets around the world.
Starting up as a joint venture with one of the leading Gummy Manufacturers in Europe, Yupi has been the market leader in gummy confectionery product in Indonesia since 1996 and the largest player in South East Asia.
Our products are distributed across the continents including Asia, North America, Australia, Europe and the Middle East.
Gummy is first developed in Germany in the early 1900’s & spread widely throughout the world. Today, it continues to become popular as it is a more recent advance in candy technology. And YUPI is one of the largest and successful gummy manufacturers in Asia.
