Letstalk Pte Ltd Digital Marketing Executive (Mobile App) 工作職責
We are looking for a dynamic and result oriented Digital Marketing Executive to help us to build our marketing activities as we scale. The ultimate goal for this role is to promote our mobile app and increase our user base via social media or digital acquisition channels. It offers you an excellent opportunity to contribute to our fast growing brand!
This role will be reporting directly to Chief Marketing Officer who sits in China.
If you are someone who love to work with different teams, pride yourself as a digital enthusiast, keep abreast of the latest technology trends, we would love to meet you.
1. Formulate and support all digital marketing campaigns and ensure that they are executed to the highest standards and with the maximum effect
2. Conduct research and analysis on market conditions, competitive product information, regional culture, etc., and analyze the Market Development Trend
3. Manage accounts on Android, IOS and any third party app stores （where applicable)
4. Grow the user base through free and paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, LinkedIn, etc
5. Measure the effectiveness of the mobile app paid advertising initiatives
6. Analyses key metrics including cost to acquire, quality of the traffic, and ROI and provide an overall performance reporting on all mobile marketing campaigns
7. Provide guidance and support in all phases of the product cycle (pre-launch and launch)
8. Collaborate with different teams across region in guiding the marketing efforts and identifying any product issue
9. Responsible for the delivery and implementation of the media’s delivery strategy, budget and KPIs.
10. Any other ad hoc duties that is deem fit by the Management
1. Minimum Degree in Business, Marketing, or other related area of study
2. Minimum 2 years Mobile App marketing, internet technology, or other relevant digital marketing work
3. Good written and spoken communication skill is required.
4. Tenacity, Resourceful and Creative
5. Good understanding of the mobile app ecosystem
6. Knowledge of Google Analytics is an advantage
7. Team player and yet able to work independently.
8. Proficiency in Chinese and English is an advantage
Letstalk Pte Ltd is incorporated in Singapore in July 2019. It is setup by Guangzhou Zhiyue Network Technology Co., Ltd which was set up on December 2014. Our parent company focuses on developing mobile instant messaging service platform in China to change the way how people can confide their issues, worries, problems to another neutral party. We believe in providing new and smarter ways in helping each other to pursue happiness more effectively.
Letstalk's main product is Gaia, a consultancy platform connecting clients with overseas study or immigration consultants. This App will display a number of material about overseas study, visa and immigration, and provide functions for clients to seek consultation
Our Working Style
You’ll find that we don’t have the usual barriers between bosses and other staff. At Letstalk, you sit in the same kind of chair as the CEO. We enjoy the open culture, each team member is a hands on contributor to our growth with direct access to the senior team and founder. We emphasize on lots of communication and updates to ensure everyone are on the same page as "reworking" reduce efficiency.