Job Requirements
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Job description for Digital Growth Manager at Sayurbox
- Digital Growth Manager will be responsible for driving the strategic vision and tactical execution of digital marketing campaigns (both performance and CRM) with the goal of expanding our brand reach through acquisition and brand retention through engagement.
- Own digital campaign development process end-to-end: from creative briefings, digital channel strategy, reporting and learnings
- Own CRM tool channels (ie: E-mail, Pop-up, Push/Web Notification, SMS, etc.) to drive channel ROI
- Own optimization strategy to improve conversions and reduce churns
- Own all campaign tracking and measurement; report on campaign performance across all digital channels and KPIs.
- Manage search engine optimization, both organic content guidelines, and approaches
- Design and execute A/B tests for digital campaigns
- Developing and monitoring digital campaign budgets
- Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CAC, ROI, and ROAS - both short and long term.
- Managing and delivering projects by working closely with other Product Managers and marketing Team.
- Minimum 6 years of experience in leading digital marketing teams both Paid and CRM.
- Previous startup experience ideally in the B2C space
- Strong communication and leadership skills
- Strong business acumen
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong in writing skills
- Good in leadership skills
- Strong in data analysis skills
- Creative and Curious
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