Job Requirements
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Job description for Creative Lead at WOW Integrated Strategic Communications
- Overseeing all digital projects and being responsible for the overall quality
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Directing the creative team in production of digital assets and other deliverables online and in prints
- Communicating and creating an overall creative team vision by defining the direction and goals for the group
- Manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Setting and maintaining creative standards for the department
- Writing project creative briefs
- Meet budget standards by forecasting and managing expenses
- Adhering to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
- 5+ years of related experience, creative direction in agency or corporate setting
- Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
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