Assistant Digital Marketing Manager
Confidential Company
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Skills
Job description for Assistant Digital Marketing Manager:
Our client is a leading global digital platform company for financing solutions. They are based in Singapore with presence across America, Europe, and the wider Asia Pacific. They are looking for a passionate Assistant Digital Marketing Manager to strategize and strengthen the brand presence and drive growth in both brand and marketing, as well as business drivers.
1. Email Marketing
- Responsible for developing and executing end-to end- email marketing, strategies to grow brand and product awareness, drive new user acquisition and usage amongst existing users.
- Work closely with content marketing lead and in-house designer to plan and develop creative and engaging content to amplify on email platform.
- Define target audience segments that maximizes impact of marketing activities to be hyper-targeted and contextual to drive better conversion and database growth, including A/B test to gain insights and learnings for each campaign.
- Develop and execute a full email marketing content plan for both acquisition and engagement purposes.
- Adopt a data and insights-driven approach in monitoring and reporting of performance for email marketing campaigns and providing recommendations.
2. Performance Marketing
- Develop paid media approaches in partnership with media agency, key media, and digital platform partners to drive marketing campaigns with a single-minded proposition across paid (Social, Search, Video, Programmatic etc.,)
- Owned media and optimize performance across full marketing funnel, to achieve target media KPIs and business outcomes
- Leverage data and insights to identify audiences for growth, improve the digital customer journey and implement relevant targeting strategies.
- Analyze campaign performance and provide insights for future campaigns.
- Manage third party media agencies to execute and deliver best in class marketing performance marketing campaigns.
3. Web Marketing
- Manage the company’s owned channels by creating and managing websites to promote the company’s products and services to align with our overarching strategy.
- Work with web designers, content lead and business, to develop compelling online content that attracts new visitors and encourages them to sign up
- Developing and implementing an online marketing strategy designed to meet business goals, increase web traffic, conversions and generating leads from website visitors.
- Analyze website traffic statistics to measure the effectiveness of campaigns and manage the performance of all the company’s websites which includes tracking metrics like pageviews, bounce, conversion, drop off etc.
- Monitoring search engine rankings and optimizing to ensure that the site is positioned prominently in search results for keywords associated with the business
Must-have requirements for Assistant Digital Marketing Manager:
- Minimum 4 years of experience in digital and marketing communications, preferrable in the finance/fintech space
- Proven experience in driving performance in digital paid media, optimization, and testing through analytics, with deep understanding and knowledge of performance media and media mix modelling measurement.
- Strong digital marketing competence across performance, optimisation, test and learn, and analytics and measurement
- Fundamental understanding of GA, Mailchimp, WordPress, and other web metrices/ analytics for performance optimization
- Strong understanding of digital marketing tactics and strategies.
- Proven experience in website content management and deep understanding of website metrics reporting.
- Familiar with tracking success of digital campaigns and SEO optimization
- Collaborative team player with strong analytical and critical thinking skills and strong discipline of data tracking and able to continuously optimize campaigns effectively to deliver goals and leverage data to aid decisions
- Self-starter who thrives in a fast-paced environment, comfortable working with both data and creative and committed to excellence in project execution and adept at managing priorities, timelines and achieving targets.
- Strong comprehension ability in finance and technology related topics; understanding of the Neobank space is a plus
- Experienced in conducting market research and can analyze findings and translate trends and insights into powerful storytelling that will help shape both business and marketing plans.
