Job Requirements
Skills
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Job description for SEO Specialist at PT PORTAL MEDIA NUSANTARA
- Take responsibility for on-page / off-page optimization
- Conduct program in HTML / CSS / JavaScript to ensure the site is accessible, user friendly and for increased interaction with visitors
- Perform ongoing keyword research and optimization for new relevant keywords to use throughout the company website and marketing materials
- Work with marketing team to drive SEO in content creation and content programming
- Constantly check search terms, rankings and analytics to monitor website's performance and make recommendations for improvement
- Up to date with search engine terms and algorithm
- Utilize website & social media to distribute content and encourage more external sites to link to our content
- Constantly create guest blog and other link-building opportunities
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Proven SEO experience
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Solid understanding of performance marketing, conversion, and online customer acquisition
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