· Develop and execute successful SEO strategies
· Manage team of SEO and Web
· Conduct keyword research to guide content teams
· Review technical SEO issues and recommend fixes
· Optimize website content, landing pages and paid search copy
· Direct off-page optimization projects (e.g. link-building)
· Collect data and report on traffic, rankings and other SEO aspects
· Work with social media and PPC teams to optimize campaigns
· Keep abreast of SEO and integrated marketing trends
· Proven experience as SEO Manager, SEM Manager or similar role
· Knowledge of standard and current SEO practices
· Experience with SEO reporting
· Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends)
· Excellent communication skills
· Strong organizational and leadership skills
· Analytical mindset with numerical aptitude
· Proficient in English is Must, Spoken & Written