Job Requirements
Job benefits
-
Remote work options
Thanks to technology, we no longer have to be physically present at the office to be productive. Joining our company allows you to work anywhere without place-constraint.
-
Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
-
Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
-
Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
This job post is managed by
Job description for Marketing Automation Manager (Location free) at KKBC (HK) Limited
- Support essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Responsible for creating automated campaign globally.
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Monitor performance in running campaigns and create the reports.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates.
- Familiarity with marketing automation tools (Marketo).
- Excellent English communication skills, both written and oral.
- Must maintain a PC/laptop with adequate performance and high-speed internet.
- Candidates must possess at least Bachelor's Degree, Master's Degree/Post-Graduate Degree in a related field (preferably in marketing-related field).
- At least 2 years of working experience as a marketing automation specialist.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong ability to organize and work on multiple tasks simultaneously.
- Ability to identify risks and problems.
- Team player.
- Strong problem-solving skills and detail-oriented.
- Independent and self-starter.
- Having experience working in a Digital Marketing agency is a plus.
Glints Safety Tips
Don't provide your bank or credit card details when applying for jobs. Legitimate employers and hiring managers do not require an application fee or expect you to pay for training.
Learn More